Product Manager - Discover

BlaBlaCar; Paris; Hybride; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Office 2-3 days per week

4 extra weeks of parental leave

Healthcare coverage (Alan)

Home office equipment budget

25 days holiday per year

Swile meal card

Mobility allowance (Forfait Mobilité)

Unlimited carpooling & bus rides

Résumé du poste

BlaBlaCar is seeking a Product Manager for the Discover squad to own upper-funnel passenger acquisition, SEO-driven traffic, and the AB-tested landing experience. You will align with Marketing, SEO, Design, Data, and Business teams to deliver a cohesive product roadmap across markets.

You will co-lead the Discover squad with an Engineering Manager, working with a team of frontend engineers to optimize the passenger journey from landing to conversion.

Qualifications

• 3+ years in Product Management, preferably in growth or SEO-focused roles.
• Analytical mindset with a track record in experimentation and conversion lift.
• Strong stakeholder influence and cross-functional collaboration.
• Fluent English is mandatory.

Responsabilités

• Shape Discover strategy and roadmap with KPIs for the scope.
• Drive top-funnel acquisition with Marketing and SEO partners.
• Maximize landing page conversion via AB testing and experiments.
• Coordinate cross-functional alignment across Eng, Marketing, Design, Data, and Business.
• Act as Product Manager for Busfor, the standalone BlaBlaCar brand in Eastern Europe.

Connaissances

Product Management

SEO

A/B testing

Stakeholder management

English fluency

Description du poste

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission

As the Product Manager for the Discover squad, you will focus on the upper funnel of the passenger journey. Your mission is to capture global traffic via SEO and emerging LLM-based search (GEO), ensuring passengers have a seamless experience when they land on our platform. You will build a vision that maximizes conversion from all acquisition channels, prioritizing high-impact projects across our core markets.

The Team

• The Demand Team: The Discover squad is a core team of the Demand pillar, owning the end-to-end passenger experience alongside Search, Booking, Payment, and Post-booking.
• Your Squad: You will co-lead the Discover squad alongside an Engineering Manager. The squad consists of 6 front-end engineers.
• Internal Stakeholders: Product Marketing, SEO and Digital Marketing Managers, Product Data, Product Design, and Business leads.

Your Responsibilities

• Shape the Discover strategy & roadmap: Define the Product and Engineering vision for the Discover scope, along with the appropriate KPIs to measure progress. You will take full responsibility for your scope from strategy to execution
• Drive top-funnel acquisition: Partner with the Marketing and SEO teams to define and deliver the acquisition roadmap. This includes adapting our architecture for the AI era to ensure our inventory is easily crawlable by LLMs and AI agents
• Maximize landing page conversion: Define and deliver a strategy to optimize the landing experience and maximize conversion from all channels. You will leverage AB tests to run experiments and drive our Land-to-Book conversion targets
• Navigate cross-functional alignment: Act as the go-to product person for all Discover topics. Communicate the strategy, formalize major decisions, and ensure alignment across Engineering, Marketing, Design, Data, and Business teams
• Manage the Busfor platform: Act as the referent Product Manager for Busfor, a standalone brand acquired and owned by BlaBlaCar operating in Eastern Europe

Your Qualifications

• Experience: 3+ years of Product Management. An experience in top-of-funnel acquisition, growth, or SEO is preferred but not required
• Problem-Solving: Highly analytical with a proven track record of using A/B testing to deliver fast, incremental impact on conversion rates
• Stakeholder Influence: Strong interpersonal skills to navigate cross-functional relationships, gain buy-in, and clearly communicate prioritization decisions
• Languages: Full fluency in English is mandatory

What We Have To Offer

• 2 to 3 days at the office per week
• 4 additional weeks on top of legal maternity/paternity leaves
• 50% healthcare coverage (Alan)
• Financial support for home office equipment
• Minimum 25 days holiday per year
• Local meal plan policy (Swile card)
• 50% transportation paid (Forfait Mobilité Durable)
• Free unlimited carpooling & bus rides

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.