Brand Ambassador

Brown-Forman Corporation; France; Sur place; EUR 32 000 - 46 000; Plein temps

Résumé du poste

Brown-Forman France is seeking a Brand Ambassador to lead the SP+ portfolio in France and Belux, elevating experiences for premium retailers, bartenders, and hospitality partners.

You will educate, engage, and inspire while translating brand campaigns into field initiatives, building long-lasting partnerships, and supporting sales teams to grow brand equity across the market.

Qualifications

• Authentic and influential professional with a passion for premium spirits
• Natural storyteller who thrives on relationships
• Able to bridge strategy and trade realities

Responsabilités

• Build brand equity and deliver education across France and Belux
• Support retailers and bartenders with tools and compelling narratives
• Represent the SP+ portfolio to trade partners, media, and influencers
• Collaborate with sales and marketing to translate campaigns into field actions
• Expand presence with premium retailers and prestige hospitality

Description du poste

Quote from Hiring Manager

"At Brown-Forman France, we're driven by a single ambition: to be 'Nothing Better in the Market.' We don't just sell spirits; we enrich the journeys of consumers and hospitality professionals by creating elevated experiences with our unique portfolio. We are seeking an authentic and influential professional to become the face of our Super Premium + portfolio for France and BeLux. If you have a deep passion for premium spirits, are a natural storyteller who thrives on building genuine relationships, and can successfully bridge the gap between the reality of the trade and the company strategy, we want to hear from you."

Meaningful Work From Day One

The Brand Ambassador role is a full-time position dedicated to building brand equity, providing education, and supporting our brand and business strategy in France and in Belux. Guided by our core mission to Educate, Engage, and Inspire, this role focuses on forming authentic, long‑lasting relationships with influential retailers, bartenders, and our internal teams. You will act as the ultimate “translator” between marketing strategies and the realities of the premium retail and the on‑trade.

What You Can Expect

Brand and Category Education and Training: EXTERNAL Deliver impactful trainings that build confidence, pride, and capability in premium retail and in prestige hospitality

Support bartenders and retailers with tools and stories

Represent our SP+ portfolio as a trusted and culturally fluent partner to the trade, PR, journalists, and influencers.

INTERNAL Train and ignite passion within our internal teams, with a major focus on the sales department, turning them into our primary brand advocates

Support Sales team empowerment to improve sales capabilities by providing essential resources and compelling narratives.

Relationship Building and Commercial Integration

Expand our brand's footprint with high‑end independent liquor stores, premium retail specialists, and prestige hospitality to actively drive the growth and visibility of our Super Premium+ (SP+) portfolio.

Authentic Relationship Building

Cultivate trusted, long‑term partnerships with premium retailers, hospitality professionals, and venue owners, acting as a dedicated advocate for both our brands and our trade partners.

Collaboration

Serve as the link between our sales, marketing, and on‑trade teams, seamlessly translating exciting brand campaigns into actionable, field‑ready initiatives that