B2C Marketing Projects & Activation Lead

Veepee; Paris; In loco; EUR 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Veepee is seeking a Marketing Operations professional to drive B2C strategy and transversal projects across European platforms, reporting to the Head of B2C Strategy & Projects. You will own key offer mix topics, daily attractivity, and activation plans to meet group marketing objectives.

You will collaborate with Growth, Data Science, UX, CRM, and external agencies to optimize campaigns, personalization, and ROI while ensuring a consistent experience across markets.

Competenze

• Technical skills: Data-driven & strong analytical skills (perform analysis, deduct insights, develop strategies)
• Project management: Commercial mindset & understanding of brand environments
• Marketing knowledge: (consumer behavior, etc.)

Mansioni

• Define and implement a B2C project activation plan to meet group marketing objectives and engage the member base
• Collaborate with the team to deploy member engagement initiatives via internal and external communication tools
• Conduct competitive market watch and benchmarking
• Work with the agency on copywriting for email campaigns and configure activations using internal and external tools
• Coordinate consistency across platforms while respecting local specifics
• Track KPIs per project to optimize campaign performance
• Collaborate with CRM and data teams to improve marketing reporting and dashboards

Conoscenze

Data-driven analytics

Project management

Marketing knowledge

Descrizione del lavoro

Veepee is seeking a Marketing Operations professional to drive B2C strategy and transversal projects across European platforms, reporting to the Head of B2C Strategy & Projects. You will own key offer mix topics, daily attractivity, and activation plans to meet group marketing objectives.

You will collaborate with Growth, Data Science, UX, CRM, and external agencies to optimize campaigns, personalization, and ROI while ensuring a consistent experience across markets.