B2C CRM Marketing Intern – Milano (x/f/m)

Doctolib; France; Sur place; EUR 10 000 - 12 000; Plein temps

Avantages offerts par ce poste

Doctolib Academy onboarding

Public transport reimbursement

Meal vouchers €8 per worked day

Hybrid work up to 2 days/week

Gym access in Milan office

Mental health coaching

Résumé du poste

Doctolib in Milan is looking for a B2C CRM Marketing Intern to join our Italian B2C Marketing team. You will support multi-channel CRM campaigns, from email to push notifications, and help create data-driven communications across the patient journey.

You will gain hands-on experience with audience segmentation, campaign testing and performance analysis, while learning brand guidelines and privacy requirements in a vibrant, international environment.

Qualifications

• Curious about CRM, customer journeys, digital marketing and data-driven communication.
• Strong organisational skills and able to manage multiple tasks and deadlines.
• Excellent written communication; adapt messages to audiences and channels.
• Comfortable interpreting basic campaign performance metrics.
• Interested in how data, technology and creativity improve engagement.
• Fluent in Italian and English.
• Comfortable using AI tools with an AI-first approach.

Responsabilités

• Plan and execute CRM campaigns across email, push notifications and direct channels.
• Manage CRM campaign calendar; coordinate timelines, briefs, approvals and deliverables.
• Create and adapt CRM content with brand guidelines; optimize copy and visuals.
• Develop audience segmentation and targeting strategies.
• Implement automated and triggered onboarding, activation, engagement and reactivation journeys.
• Monitor campaign performance; prepare reports and identify insights.
• Support A/B testing on content, audiences and timing.
• Maintain CRM assets and campaign documentation.
• Ensure communications follow privacy and consent requirements.

Connaissances

CRM awareness

Campaign planning

Audience segmentation

Copywriting basics

Data-driven communication

English and Italian

AI tools familiarity

Description du poste

We are looking for a B2C CRM Marketing Intern to join our B2C Marketing team in Milan. Doctolib operates in dynamic and competitive markets. We contribute to the digitalisation of healthcare systems by improving access to care and simplifying practitioners’ work lives across France, Germany and Italy. As part of our Italian B2C Marketing team, you will support the execution of CRM initiatives designed to engage, retain and activate our patient community. CRM marketing is about reaching patients in a direct and personalised way — the right message, to the right person, at the right moment and on the right channel (email, push notifications and more). In this role, you will contribute to the development of relevant, personalised and data-driven communications across different stages of the patient journey.

What you’ll do

• Support the planning and execution of CRM campaigns across channels such as email, push notifications and other direct communication channels
• Assist in managing the CRM campaign calendar, helping to coordinate timelines, briefs, approvals and deliverables with internal stakeholders
• Contribute to the creation and adaptation of CRM content, including campaign copy, subject lines, calls to action and basic visual assets, ensuring consistency with Doctolib’s brand guidelines
• Support the development of audience segmentation and targeting strategies, helping deliver relevant communications to different patient profiles and lifecycle stages
• Assist with the implementation of automated and triggered campaigns, such as onboarding, activation, engagement and reactivation journeys
• Monitor CRM campaign performance, prepare regular reports and identify key insights and areas for improvement
• Support A/B testing activities on content, formats, audiences and timing to improve campaign engagement and conversion rates
• Help maintain accurate and up-to-date campaign documentation and CRM assets
• Ensure that CRM communications follow internal processes, brand guidelines, applicable privacy and consent requirements

Who you are

You could be our next teammate if you:

• Are curious about CRM, customer journeys, digital marketing and data-driven communication
• Have strong organisational skills and are comfortable managing multiple tasks and deadlines
• Have excellent written communication skills, with the ability to adapt messages to different audiences and channels
• Are comfortable interpreting basic campaign performance metrics
• Are interested in understanding how data, technology and creativity can work together to improve customer engagement
• Are fluent in Italian and English
• Are comfortable using AI tools and have an AI-first approach

It would be fantastic if you:

• Have previous experience in CRM, lifecycle marketing or email marketing, or have completed academic or personal projects involving customer journeys, digital campaigns, newsletters or marketing automation
• Have a basic understanding of segmentation, personalisation, A/B testing and campaign performance metrics, as well as experience with copywriting, content creation or graphic design tools such as Canva
• Are passionate about, or have previous experience in, the healthcare industry
• Fluently speak one or more languages such as French and/or German

At the end of your internship, you will have learned to

• Plan, execute and optimise multi-channel CRM and lifecycle marketing campaigns
• Use data and customer insights to improve engagement, activation and retention
• Work with campaign segmentation, personalisation, marketing automation, experimentation and performance analysis
• Collaborate with local and global marketing teams in an international environment

What we offer

• A detailed, structured and individual onboarding programme within our Doctolib Academy
• Reimbursement of ATM, public transportation subscription
• Electronic meal vouchers valued at €8.00 per worked day, Foorban fridges and office breakfast
• A flexible workplace policy offering up to 2 days of hybrid work per week
• A modern and attractive office in Milan, including regular breakfast offers, a gym and other benefits
• Regular team-building workshops and other company events
• A partnership with Wellhub, as well as free access to the gym in our Milan office, with three classes offered per week, including yoga, pilates and functional training
• Free mental health and coaching services through our partner Moka.care

The interview process

• Online interview with a team member
• Onsite interview, including a case study
• Offer.

Job details

• Full-time internship, 40 hours per week
• Duration: 6 months
• Start date: as soon as possible
• Workplace: Milan
• Compensation: €1,000 per month.

At Doctolib, we believe that we must improve healthcare for everyone. This is reflected in our recruitment process: we assess applications based on qualifications and motivation, without discrimination. The more diverse ideas are heard, the more our product can genuinely improve healthcare for all. To ensure equal opportunities, we encourage you to leave out personal information such as photos and age from your application. If you need any reasonable adjustments, please let us know so that we can adapt the interview process accordingly.

All information submitted through this application is processed by Doctolib for the purpose of managing applications. For more information on how Doctolib processes your application data, please click here. If you wish to exercise your rights or have any questions about the processing of your data, please contact hr.dataprivacy(at)doctolib.com.