B2B Growth & Content Marketing Lead

Dedale Intelligence; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Avantages offerts par ce poste

Office in Paris

Résumé du poste

Dedale Intelligence in Paris is seeking a Content & Lead Generation Specialist to own the content-to-pipeline engine. You will design, produce, distribute, and optimize all content that turns Dedale's intelligence into qualified leads across our platform, LinkedIn, newsletters, gated reports, email sequences, and search.

This is a builder role, not an executor role. You will own streams end-to-end—from editorial decisions to performance data—driving content that converts.

Qualifications

• 1–2 years of relevant experience (including internships).
• Proven ability to own a B2B content stream end-to-end (briefing to reporting).
• Strong written and verbal English.
• Solid SEO fundamentals (on-page optimization, keyword strategy).
• Proactive, organized, and autonomous; manage multiple streams without direction.

Responsabilités

• Lead Generation Engine & Social Media: manage calendar, pipeline for gated reports, and newsletters; drive LinkedIn presence and engagement.
• Editorial & Platform Content Ownership: own Tech Leaders interview series, Expert streams, and new content formats.
• SEO, GEO & Website Optimization: own organic search performance and on-page content; optimize CTAs and gated demos.
• Event Support & Intelligence Capitalization: manage pre/post-event briefs and publish intelligence pages; assist event promotion.
• Performance Tracking & Strategic Insights: track campaigns, extract data, and deliver cross-channel insights.

Connaissances

Content marketing

Lead generation

SEO basics

Email marketing

LinkedIn

Analytics

Editorial planning

B2B communications

Outils

Brevo (SMS/email)

Webflow

GA4

PostHog

LinkedIn Ads Manager

Description du poste

Dedale Intelligence in Paris is seeking a Content & Lead Generation Specialist to own the content-to-pipeline engine. You will design, produce, distribute, and optimize all content that turns Dedale's intelligence into qualified leads across our platform, LinkedIn, newsletters, gated reports, email sequences, and search.

This is a builder role, not an executor role. You will own streams end-to-end—from editorial decisions to performance data—driving content that converts.