Associate Professor in Marketing and Digital Technology with broad expertise in Marketing / Digital Technology / AI

Institut Paul Bocuse; Écully; On-site; EUR 55,000 - 65,000; Full time

Benefits offered by this job

Meals benefits

Health insurance

Restaurant discounts

Mobility package

Public transport subsidy

Job summary

Institut Lyfe, formerly Institut Paul Bocuse, invites applications for an Associate Professor in Marketing and Digital Technology.

The role covers teaching, research, and service in a permanent CDI contract, beginning January or September 2027, at Leur campus in Écully, France.

Qualifications

• PhD in Marketing, Hospitality/Tourism or related field.
• At least 5 years of teaching experience in the domain.
• Proven publication record in reputable journals (FNEGE/ABS).
• Working proficiency in French; full proficiency in English.

Responsibilities

• Teach Bachelor-level courses in marketing and digital technology.
• Supervise student projects and theses; contribute to program development.
• Publish research in top journals; lead international research teams.
• Engage in service activities such as Open Days and academic committees.

Skills

English proficiency

Teaching excellence

Research leadership

Education

PhD in Marketing or related field

Job description

Associate Professor in Marketing and Digital Technology with broad expertise in Marketing / Digital Technology / AI

Company: Institut Lyfe

Location: France/ Ecully

Discipline: Marketing and Digital Technology with broad expertise in Marketing / Digital Technology / AI

Employment Type: Permanent Full-time

Posted: 06/10/2026

L’Institut Lyfe (formerly Institut Paul Bocuse) prepares future leaders in the fields of Hospitality, Food Service, Culinary Arts, and Pastry. Over the past 30 years, it has developed a unique ecosystem combining undergraduate and graduate education, research, and professional training. Today, it welcomes 1,200 students from approximately 75 nationalities.

From Bachelor’s degrees through to PhD level, its teaching is based on an experiential learning approach focused on project management, talent development, an entrepreneurial mindset, and creativity. It is the only school in France to have a Michelin-starred teaching restaurant, a 5-star teaching hotel, and a Research Centre whose scientific work contributes to the quality of teaching while anticipating the future development of the Hospitality and Culinary Arts professions.

As part of the creation of a new position, we are looking for an Associate Professor in Marketing & Digital Technology with broad expertise in Marketing / Digital Technology / AI.

This position will be part a permanent contract (CDI), starting in January or September 2027, to join our permanent Faculty team.

1/Teaching (250+/- 10% hours face-to-face per academic year) :

• Teaching at Bachelor level within the area of expertise;
• Supervising students in pedagogical projects or academic work;
• Contributing to innovative teaching and learning methods;
• Carrying out assessments within the academic framework set by syllabi;
• Contributing actively to the development of programs and syllabi;
• Ensuring administrative and academic follow-up;
• Maintaining a solid national and international contacts network in the higher education and hospitality/gastronomy sector.

2/Research :

• Publishing in top peer-reviewed journals related in the area of expertise (ranked in FNEGE/ABS, SCOPUS-indexed);
• Participating in the research activities of the Institut Lyfe;
• Conducting research and building synergies to strengthen interdisciplinary approaches in Marketing and Digital Technology / AI related to the Hospitality/Gastronomy industry;
• Leading an international research team and supervise early-career researchers or students;
• Contributing to securing funding to support research activities or research projects.

3/Service :

• Participating in Open Days, virtual Open Days, and student recruitment panels/interviews ;
• Contributing to teaching-related activities (class councils, thesis/dissertation defense committees, etc.);
• Contributing to discussions on the evolution of the professions and the need to update syllabi and educational resources;
• Representing Institut Lyfe in professional associations.

This list of is not exhaustive, and you may also be required to take on cross-functional projects and assignments that contribute to the overall performance of the team.

Required

• A Doctorate degree (PhD) in Marketing, Hospitality/Tourism Management, or a related field;
• At least 5 years of teaching experience within the domain;
• Demonstrated ability to publish in reputable academic journals (e.g. FNEGE, ABS);
• Well-developed pipeline of research projects;
• Experienced with innovative learning approaches;
• Ability to merge theoretical knowledge with practical application;
• Full proficiency in English
• Experience in the hotel-restaurant or culinary arts sector
• Working proficiency in French

Terms of contract

• Contract: permanent contract, from January or September 2027
• Gross annual salary: 55K€ - 65K€ (Associate Professor) + publication bonuses
• Benefits : Meals benefits, compulsory health insurance, preferential rates at Group restaurants and hotels, sustainable mobility package, covering 50% of public transport costs;
• Placeof work : 25 Ch. du Trouillat, 69130 ECULLY

The Institut Lyfe is an equal opportunity employer committed to equality and diversity. We welcome all applications that can contribute to a diverse working culture.