Senior Product Manager, Yousician App

Yousician; Helsinki; On-site; EUR 120,000 - 180,000; Full time

Job summary

Yousician, based in Helsinki, Finland, is seeking a senior product leader to take over an established consumer subscription app and drive its trajectory with an autonomous, evidence-based approach.

You will form your own view of what’s working, shape scope and priorities, and lead a cross-functional team to measurable outcomes that improve conversion, retention, and revenue. Strong negotiation and stakeholder skills are required.

Qualifications

• 5+ years in product management for consumer subscription apps at scale, including taking over an existing product and team, with measurable results.
• Made hard calls: killed live projects, re-scoped quarters, restructured teams and articulated costs and returns.
• Built or rebuilt an experimentation practice with hypothesis quality and rapid action on negative results.
• Strong analytical skills: comfortable pulling data, auditing funnels, and challenging dashboards.
• Deep understanding of user-centric design, usability, and growth strategy for app platforms.

Responsibilities

• Diagnosis before strategy: in 90 days build a picture of product, funnel, experiments, and team; present decisions to CPO.
• The operating system of the team: convert strategy into staffed, dated, owned commitments with clear DRIs and kill criteria.
• Ruthless prioritization: fewer, bigger bets tied to measurable in-quarter outcomes.
• An experimentation program with decision discipline: every bet has a measurement vehicle and decision date.
• KPIs that connect to money: track metrics linked to conversion, retention, and revenue.
• The team’s bar: raise ownership, coach, and make hard calls on process, scope, and team composition.
• The seams: ensure crisp boundaries with Monetization, CRM, Content, and Engineering.
• Advocate for the user: accessibility, usability, and joy at the heart of the product.

Skills

Product management

Data-driven

Experimentation

Stakeholder leadership

Growth strategy

Job description

About Yousician

Yousician builds apps that teach the world to play music: Yousician (guitar, piano, bass, ukulele, singing) and GuitarTuna.

Why this role exists

The Yousician App is our flagship product at an inflection point. You will take over an established product and an experienced, capable team, and you’ll be expected to form your own evidence-based view of what’s working and what isn’t, then act on it. This is a high-autonomy mandate, reporting directly to the CPO, with real authority over scope, priorities, process, and how the team operates. We’re looking for someone energized by taking over something mid-flight and changing its trajectory, not by inheriting a roadmap and keeping it warm.

What you will own

• Diagnosis before strategy. In your first 90 days, build your own picture of the product, the funnel, the experiment record, and the team’s ways of working (from data and firsthand observation, not the previous plan) and present the CPO a clear assessment with decisions attached.
• The operating system of the team. Turn strategy into staffed, dated, owned commitments. Every initiative has a DRI, a decision date, a success metric, and explicit kill criteria. What isn’t resourced gets cut from the plan visibly, not left to drift.
• Ruthless prioritization. Fewer, bigger bets tied to measurable in-quarter outcomes. You will be judged on what you decide to stop as much as on what you ship.
• An experimentation program with decision discipline. Every material bet has a measurement vehicle before it’s built; every readout produces a decision (roll out, iterate, or kill) on a date, not “when we get to it.”
• KPIs that connect to money. Set and track success metrics that ladder to conversion, retention, and revenue, and be honest about which proxy metrics don’t.
• The team’s bar. Raise expectations on ownership and follow-through; coach people to meet them; make the hard calls on process, scope, and team composition when coaching isn’t enough.
• The seams. Manage crisp boundaries and joint commitments with Monetization, CRM, Content, and Engineering so cross-team work has one accountable owner, not two spectators.
• Advocate for the user in every decision: accessibility, usability, and joy remain at the heart of the product.

What you have done

• 5+ years in product management for consumer subscription apps at scale, including at least once taking over an existing product and team (not only founding or 0-to-1 work) and demonstrably changing its trajectory, with numbers you can walk us through.
• Made hard calls and owned them: killed live projects, re-scoped quarters mid-flight, restructured how a team works, and can articulate what it cost and what it returned.
• Built or rebuilt an experimentation practice: hypothesis quality, statistical literacy, and a track record of acting on negative results quickly.
• Strong analytical skills: comfortable pulling your own data, auditing a funnel, and challenging a dashboard before trusting it.
• Deep understanding of user-centric design, usability, and growth strategy for app platforms.

Strong signals

• Music: you play, at any level. You understand why learning an instrument is hard and worth it.
• Experience in turnaround, transformation, or post-reorg situations (as a PM, interim lead, or operator).
• Subscription and monetization strategy for direct-to-consumer products.
• SEO/ASO and organic growth for consumer apps.
• Excellent communication across technical and non-technical stakeholders; fluency in English.

What this role is not

• Not a caretaker role. You inherit a plan; you are expected to challenge it, not execute it on faith.
• Not a consensus-first role: you’ll gather input widely and decide alone, including decisions that won’t be popular.
• Not purely strategic: you set vision and run the weekly machinery that makes it real.
• Not siloed: daily collaboration across engineering, design, data science, and marketing.

Practicalities

• Compensation: competitive, based on experience and location.
• Start: as soon as possible.

About us

Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica, Billie Eilish and more, Yousician empowers people to play music they love. Today Yousician employs 100+ professionals from nearly 30 nationalities.

We’re hiring, so come join our amazing team and help us make the world a more musical place!

Shaping Music Together - With Every Voice

At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining our team.

Candidate privacy

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.