ASA & ASO Growth Manager (m/w/d)

Yousician; Helsinki; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation package

Free snacks & drinks

Access to a recording studio

Opportunities for personal growth and professional development

Job summary

A leading music-tech company in Helsinki is seeking an iOS & App Store Growth Manager to lead Apple Search Ads and App Store Optimization strategies. This role involves managing significant budgets and analyzing performance metrics to maximize growth in app installs and subscriptions. The ideal candidate will have extensive experience with ASA and ASO, strong analytical skills, and an ability to work collaboratively across teams. Join us to help shape the future of music education and impact millions of users worldwide.

Qualifications

• 4-5+ years of experience in ASA and/or ASO for a consumer app.
• Hands-on experience managing 6-figure budgets.
• Strong analytical mindset and comfort with attribution tools.

Responsibilities

• Lead strategy and execution of Apple Search Ads campaigns.
• Optimize App Store listings and perform keyword research.
• Monitor performance across installs and CPI.

Skills

Apple Search Ads (ASA)

App Store Optimization (ASO)

Budget management

Analytical mindset

Tools

AppsFlyer

AppTweak

Supermetrics

Job description

On a mission to make musicality as common as literacy

At Yousician, you’ll help shape the future of music education and profoundly impact the lives of millions of people.

Yousician impacts and enriches the lives of millions of people by empowering them to play music they love, learn something new, and nourish their well-being. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play.

And, you don't need to be a musician to join Yousician!

We’re a band of passionate professionals who love what they do, are great at it, and move to the beat of the same drum. We’re for all players: from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech, you’re in the right place!

WHY YOU SHOULD APPLY

We are looking for an iOS & App Store Growth Manager to take ownership of Apple Search Ads (ASA, iOS) and App Store Optimization (ASO for iOS & Android) within the Performance Marketing team.

This role is responsible and accountable for the execution, performance, and continuous optimization of our App Store growth channels. You will act as the channel owner for ASA and ASO, reporting directly to the Head of Performance Marketing and contributing to the overall performance strategy.

You will operate at the intersection of paid acquisition, organic growth, and storefront experimentation, ensuring that both paid and organic levers work together to maximize install volume and downstream subscription performance.

WHAT YOU WILL DO

Apple Search Ads

• Lead day-to-day strategy and execution of ASA campaigns
• Campaign structure, keyword strategy, bidding, and scaling
• Budget allocation and efficiency optimization toward cost per paid subscriber and profitable ROAS.
• Performance monitoring, reporting, and clear insights for leadership
• Collaboration with Analytics on incrementality and performance evaluation

App Store Optimization

• Keyword research and metadata optimization across both platforms
• Monitoring rankings, visibility, and competitive landscape

In addition, a strong focus on storefront experimentation, including:

• Screenshot and video testing
• Messaging and positioning experiments
• Feature highlighting and value proposition testing
• Conversion rate optimization of product pages
• Custom Product Pages (CPPs) for paid acquisition
• Store listings aligned with releases and launches
• In-app event features and seasonal pushes

This role requires a structured experimentation mindset, not just periodic metadata updates.

Paid & Organic Alignment

• Translate ASA keyword learnings into ASO strategy
• Identify gaps between paid and organic coverage
• Monitor and analyze organic uplift from paid activity
• Work closely with Creative and Product to align messaging and releases

Measurement & Reporting

• Track performance across installs, CPI, conversion rate, and downstream subscription impact
• Partner with Analytics to evaluate cohort performance
• Provide structured reporting and clear recommendations
• Build and maintain a continuous testing roadmap

WHAT YOU NEED TO SUCCEED

• 4-5+ years experience in ASA and/or ASO for a consumer app
• Hands-on experience managing 6-figure budgets
• Experience with storefront A/B testing and Custom Product Pages with an eye for design and brand.
• Strong analytical mindset and comfort with attribution tools (e.g., AppsFlyer)
• Ability to work cross-functionally with Creative, Product, and Data teams
• Experience with AppTweak and Supermetrics

Nice to have:

• Experience with incrementality testing
• Familiarity with privacy-driven iOS attribution constraints

WHAT WE OFFER

• You’ll have an opportunity to join our international team, backed by the top VC’s and competing with the best education applications in the world
• You’ll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
• You’ll get a competitive compensation package - salary, perks- and work in an awesome office in the heart of Berlin.

HOW TO APPLY

Send us your application and CV (in English). Let’s make the world a more musical place together! #rockon

ABOUT US

Yousician is the world’s largest music-tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award-winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world-famous artists like Metallica, Billie Eilish and more, Yousician empowers people to play music they love. Today Yousician employs 100+ professionals from nearly 30 nationalities.

We’re hiring, so come join our amazing team and help us make the world a more musical place!

Shaping Music Together - With Every Voice

At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining our team.

CANDIDATE PRIVACY

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.

We are a profitable, fast-growing company, and we are just getting started. As a Yousician team member, you’ll work on the cutting edge of technology, business and education with great career opportunities ahead.

PERSONAL DEVELOPMENT

Professional growth mindset.

You’ll work alongside some of the best people in your field in small, efficient and empowered teams. We create an environment and support people in their professional growth. We work hard and jam hard!

ONLY THE BEST

Pride in doing excellent work.

There is a great sense of joy coming from doing one’s work exceptionally well. At Yousician we take pride in our work, both in terms of work quality and productivity. We like working with people that go that extra mile for the pure joy of doing great work and delivering impressive results.

True work satisfaction comes from working on something meaningful, with a team of people who love what they do and are great at it. So if you love music as much as we do and you take pride in doing great work, you should join us!

The basics

Benefits for lunch, exercise & culture, commuters benefit, free snacks & drinks, medical services, extended insurance, computers, phones – the usual stuff…

Your own instrument

We have our own stage at the office. We have a double bass, electric and acoustic guitars, a baby grand piano, digital pianos, mixers, microphones, drums… you name it! We have jamming sessions after work on Fridays.

A recording studio

We have our own recording studio – which you are free to use for your own projects. We love music and encourage everyone to play their favorite songs and share their sweet tunes.