Marketing Tech Lead

Yousician; Helsinki; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation package

Opportunity to work with top VCs

Dynamic international team

Job summary

A leading music technology company in Helsinki is looking for a Marketing Technology Lead to drive MarTech initiatives, integrate platforms, and enhance marketing efficiency. This role will bridge marketing operations and engineering, helping shape the future of music education. Ideal candidates have strong technical and marketing communication skills, and experience with tools like SQL, C#, and .NET. A competitive salary and perks are offered in a vibrant team environment.

Qualifications

• Hands-on expertise in coding, integrating, and debugging MarTech systems.
• Experience across web and mobile marketing technologies.
• Ability to translate technical concepts to marketing teams.

Responsibilities

• Lead and execute MarTech initiatives.
• Own technical integrations between marketing platforms.
• Collaborate across various functional teams.

Skills

Deep expertise in marketing technology

Integration and maintenance of marketing technologies

Strong communication skills

Motivation for marketing efficiency

Tools

SQL

C#

.NET

Job description

On a mission to make musicality as common as literacy

At Yousician, you’ll help shape the future of music education and profoundly impact the lives of millions of people.

Yousician aims to impact and enrich the lives of millions of people by enabling them to learn something new, promoting their wellbeing and using their time for something meaningful. Our job is to reimagine music education, so everyone can play.

However, you don't need to be a musician to join Yousician.

We’ve built an amazing team of creative, passionate, and independent people, all working together to help millions of people learn, play, reach their goals, and have fun. If you are looking for a rewarding career opportunity in the rapidly growing and changing scale up business, you’re in the right place!

WHY YOU SHOULD APPLY

As the Marketing Technology Lead, you’ll have a unique opportunity to join our ambitious growth company and re-imagine the way music education works. This role will be one of the highest business impact engineering roles within the company.

Yousician has a meaningful mission in making the world a more musical place, and marketing plays a key role in our attempts to do so. In order to accelerate our growth, we need to elevate our marketing to the next level and therefore are looking for a new Marketing Technology Lead for being the efficient link between our marketing operations and engineering. This is a place where you can make a change and make it effective right away. Given our latest Series B -round, we can also make the necessary investments to execute a great marketing plan.

WHAT YOU'LL DO

• Lead and execute MarTech initiatives for example integrating Braze, building attribution pipelines and improving our A/B testing infrastructure
• Own technical integrations between marketing platforms, analytics systems and our products.
• Collaborate and act as a bridge between functions like Performance, CRM, ASO, Social Media, Data, Monetization and Engineering, enabling smooth technical execution of marketing campaigns.
• Monitor and adapt to changes in key MarTech platforms
• Care deeply about the value communication of our products to the end users

WHO YOU ARE

• You have deep, hands‑on expertise in marketing technology and are comfortable coding, integrating, and debugging complex MarTech systems.
• Proven experience integrating and maintaining marketing technologies across web and mobile platforms
• Strong communicator who can translate between technical and marketing teams with ease
• You find motivation and drive in making our marketing more efficient, together with varied teams

Nice to haves:

• Data analytics skills (SQL, marketing tech platform dashboards, etc.)
• Experience on running marketing campaigns
• C#, .NET

WHAT WE OFFER

• You’ll have an opportunity to join our international team, backed by the top VC’s and competing with the best education applications in the world
• You'll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• You’ll get to work with a passionate and friendly growing band of PMs, designers, developers and data scientists.
• You'll get a competitive compensation package - salary, perks- and work in an awesome office in the heart of Helsinki.

HOW TO APPLY

Send us your application and CV (in English). Or get in touch with us through our Talent Acquisition Partner [e-mail]. Let's make the world a more musical place together! #rockon

ABOUT US

Yousician is the world’s largest music‑tech company, with millions of users worldwide. Based in Helsinki, Finland, Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician, the #1 platform to learn and play music, makes learning fun, easy, and more accessible for everyone. Yousician’s innovative, award‑winning technology listens to you play and gives instant feedback. With interactive, gamified lessons and songs, and courses by world‑famous artists like Metallica and Jason Mraz, Yousician empowers people to play music they love. GuitarTuna, the #1 tune‑and‑play app (iOS, Android, WP), has won numerous international business awards, including WIRED’s hottest Finnish start‑up, SXSW, Midem, Launch.edu, and educational awards such as Sunday Times 'World's best apps' and Best European Learning Game. Today Yousician employs 140+ professionals from nearly 30 nationalities. We're hiring, so come join our amazing team and help us make the world a more musical place!

Shaping Music Together - With Every Voice

At Yousician, we’re on a mission to make musicality as common as literacy, and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse, equitable and inclusive culture and in accordance with our core values, we welcome applications from all individuals, regardless of background, age, race, color, ethnicity, religion, disability, gender, sexual orientation, family status, education, socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability, special needs, or require any specific needs or support during the application process, please feel welcome to inform us and we’ll gladly provide the support you need during the application and interview process.

We’re here to make music more accessible and that includes the path to joining our team.

CANDIDATE PRIVACY

Here at Yousician, we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.

We are a profitable, fast‑growing company, and we are just getting started. As a Yousician team member, you’ll work on the cutting edge of technology, business and education with great career opportunities ahead.

Contact form

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