Senior Marketing Analytics Leader — Remote & Global Impact

M-Files; Tampere; Hybrid; EUR 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

International team of top performers

Flexible remote work within counties

Inclusive and dynamic culture (virtual

Opportunity to contribute to global 성장

Flexible work/life balance

Competitive compensation and benefits

Zusammenfassung

M‑Files, based in Tampere, Finland, is seeking a Senior Marketing Analyst to own how we measure marketing from first touch to revenue. You will manage cross‑channel measurement tied to Salesforce, GA4, and campaigns, and report to marketing and revenue leadership.

This high‑impact role shapes where we invest our global marketing budget, designs the measurement framework, and leads analytics reviews across North America, EMEA and the Nordics.

Qualifikationen

• 5+ years in marketing or revenue analytics, ideally in B2B SaaS.
• Strong Salesforce reporting skills, including campaign and lead source data.
• Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking.
• Experience with HubSpot and a multi‑touch attribution tool such as Dreamdata.
• Strong SQL and Power BI skills (Microsoft Fabric a plus).
• Working knowledge of SEO tools such as Semrush.
• Solid experiment design and statistics skills.
• The habit of checking numbers before you share them.
• Clear communication, with the ability to explain complex findings simply.

Aufgaben

• Own one cross‑channel scorecard tied to Salesforce pipeline and revenue.
• Make sure every lead and opportunity is tracked to the channel that drove it.
• Manage GA4, Tag Manager, and Google Ads and LinkedIn conversion tracking.
• Measure paid and organic search together, including SEO and AI search visibility.
• Report funnel conversion from first visit to closed‑won by channel, region and industry.
• Validate multi‑touch attribution in Dreamdata against real business results.
• Design and analyze tests on ads, offers, landing pages and audiences.
• Model the pipeline impact of budget decisions and recommend where to invest.
• Lead regular performance reviews with marketing and sales leaders across North America, EMEA and the Nordics.

Kenntnisse

5+ years in marketing or revenue-anal

Strong Salesforce reporting

Clear communication

Experiment design and statistics

Numbers accuracy

Tools

GA4

Google Tag Manager

Salesforce

HubSpot

Dreamdata

Power BI

Semrush

Jobbeschreibung

M‑Files, based in Tampere, Finland, is seeking a Senior Marketing Analyst to own how we measure marketing from first touch to revenue. You will manage cross‑channel measurement tied to Salesforce, GA4, and campaigns, and report to marketing and revenue leadership.

This high‑impact role shapes where we invest our global marketing budget, designs the measurement framework, and leads analytics reviews across North America, EMEA and the Nordics.