Senior Brand Manager

Essity; Espoo; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Essity is seeking a Senior Brand Manager to own the Libero brand agenda across the Nordics. You will bridge local commercial teams with brand and marketing, ensuring alignment between regional priorities and brand direction.

You will lead marketing activation across Nordic markets, collaborating with Sales and Customer Marketing to drive growth, profitability, and market share, while guiding innovations and assortment priorities.

Qualifications

• University degree in Marketing, Business Administration or relevant field.
• Experience in marketing, activation, customer marketing, and/or sales with strong commercial mindset.
• FMCG experience is an advantage.
• Proficiency in Microsoft Excel.
• Experience with Nielsen is a plus.
• Strong analytical skills to translate data into actionable recommendations.
• Understanding of brand P&L, insights, launches, pricing and assortment.

Responsibilities

• Brand leadership across regional markets and pricing in line with strategy.
• Develop annual activation and business plans with local markets.
• Translate brand and product strategies into strong in-market activation plans.
• Collaborate with Sales and Customer Marketing to hit targets.
• Lead brand and innovation launches from planning to activation.
• Manage assortment, phase-in/phase-out, and pricing opportunities.
• Capture insights and inform plans with market data.

Skills

Marketing

Brand management

P&L understanding

Excel

Nielsen

Analytics

English fluency

Education

Marketing degree

Tools

Microsoft Office

Nielsen

Job description

Ready to shape a brand that improves people’s lives? Do you want to turn consumer insights and innovation into sustainable, profitable growth? Bring your commercial and creative expertise to Essity and help us break barriers to well-being.

About the Role

The Senior Brand Manager sits within the Brand & Marketing organization and owns the Libero brand agenda across the Nordics. You will act as the key link between local commercial teams and brand and marketing teams, ensuring strong alignment between regional priorities and brand direction.

You lead marketing activation across Nordic markets, working closely with Sales and Customer Marketing to drive growth, profitability, and market share development. You will also bring innovations successfully to market, manage the assortment priorities, and ensure that consumer and customer insights shape decisions.

This position can be based in Gothenburg, Allerød, Oslo, or Espoo and reports to the Marketing Manager based in Gothenburg.

This position requires travel, particularly across Nordic countries.

What You Will Do

• Brand Leadership: Own regional brand performance, market-share development, brand activation, assortment and pricing, in line with brand strategy.

• Annual Business & Target Planning: Develop and follow up on annual activation- and business plans based on agreed targets and KPI's, in collaboration with local markets.

• Marketing Strategy Activation : Translate brand and product strategies into strong, consistent in-market activation plans that drive commercial results.

• Commercial Partnership: Partner closely with Sales and Customer Marketing teams to align priorities, improve sales and marketing productivity, and deliver shared targets.

• Launch Delivery: Lead brand and innovation launches from planning and trade presentations through activation, tracking results and implementing corrective actions to achieve agreed business outcomes.

• Assortment Management: Manage and steer the assortment and pricing, including phase-in - phase-out and new business opportunities, in collaboration with relevant partners.

• Insight and commercial analysis: Capture consumer and customer insights and identify growth opportunities. Provide feedback to brand teams and contribute local-market insights to communication toolboxes, innovation plans and business cases. Ensuring brand and innovation plans deliver on growth targets and market needs.

Who You Are

• University degree in Marketing, Business Administration or relevant field.

• You bring solid experience in either marketing, marketing activation, customer marketing, and/or sales, with a strong commercial mindset and P&L understanding.

• Experience from FMCG is an advantage.

• Proficiency in Microsoft Office, particularly Excel

• Experience working with Nielsen is a plus.

• You possess strong analytical skills and the ability to translate data and insights into clear, actionable recommendations.

• You understand brand profit and loss, consumer and customer insights, innovation launches, pricing and assortment management, and can translate strategy into measurable market execution.

• You are commercially minded and consumer focused, with the confidence to make decisions and influence across functions. You communicate clearly, build trusted partnerships, and balance strategic thinking with delivery.

• You are fluent in English. Fluency in one of the Nordic languages is considered an advantage.

What We Can Offer You

Our purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

Innovate for Good | Excel Together | Be You with Us

Application End Date:

14 okt. 2026