Product Design Lead - AI-First B2B2C Experience

F-Secure; Helsinki; Hybrid; EUR 67,000 - 84,000; Full time

Benefits offered by this job

Hybrid work model

AI tools access (Claude)

Health care

Job summary

F-Secure in Helsinki, Finland, is seeking a Product Design Lead to own the product experience of a key B2B2C security journey delivered through partner channels. It is a craft-forward leadership role where you set the experiential vision with design, product, and engineering, ensuring coherence and emotional resonance even with partner constraints.

You will lead design, research, motion, and content, and collaborate closely with product management and engineering to move from rationale to

Qualifications

• Proven experience leading product design on consumer or B2B2C products.
• Ability to articulate and defend a design vision across audiences: design teams, engineering, product management, senior leadership, and external partners.
• Full professional proficiency in English.

Responsibilities

• Own the product experience vision for this product in a partner-mediated context, ensuring coherence with the broader experience strategy.
• Lead and inspire the design efforts to achieve product experience excellence across design, product, and engineering.
• Diagnose where education, trust, and engagement are lacking and take action to improve before credibility suffers.
• Reconcile partner-imposed constraints with the emotional and experiential integrity of the journey.
• Operate AI-native by default, using AI across the entire design process as a core capability.

Skills

Product design leadership

Cross-functional collaboration

English proficiency

Job description

F-Secure in Helsinki, Finland, is seeking a Product Design Lead to own the product experience of a key B2B2C security journey delivered through partner channels. It is a craft-forward leadership role where you set the experiential vision with design, product, and engineering, ensuring coherence and emotional resonance even with partner constraints.

You will lead design, research, motion, and content, and collaborate closely with product management and engineering to move from rationale to