Product Design Lead

F-Secure; Helsinki; Hybrid; EUR 67,000 - 84,000; Full time

Benefits offered by this job

Hybrid work model

AI tools access (Claude)

Health care

Job summary

F-Secure in Helsinki, Finland, is seeking a Product Design Lead to own the product experience of a key B2B2C security journey delivered through partner channels. It is a craft-forward leadership role where you set the experiential vision with design, product, and engineering, ensuring coherence and emotional resonance even with partner constraints.

You will lead design, research, motion, and content, and collaborate closely with product management and engineering to move from rationale to

Qualifications

• Proven experience leading product design on consumer or B2B2C products.
• Ability to articulate and defend a design vision across audiences: design teams, engineering, product management, senior leadership, and external partners.
• Full professional proficiency in English.

Responsibilities

• Own the product experience vision for this product in a partner-mediated context, ensuring coherence with the broader experience strategy.
• Lead and inspire the design efforts to achieve product experience excellence across design, product, and engineering.
• Diagnose where education, trust, and engagement are lacking and take action to improve before credibility suffers.
• Reconcile partner-imposed constraints with the emotional and experiential integrity of the journey.
• Operate AI-native by default, using AI across the entire design process as a core capability.

Skills

Product design leadership

Cross-functional collaboration

English proficiency

Job description

For over 35 years, F-Secure has led the cybersecurity industry with our 200+ service provider partners. As the home of scam protection, we're reimagining how we protect people from modern threats through cutting-edge scam detection and solutions that are setting the industry standard. We bring together the sharpest minds of cyber security with a shared purpose: to protect people from modern threats. Here, you’ll have a real impact, making every digital moment more secure for everyone. You’ll thrive and grow in our Fellowship culture, where we dream big, trust, and challenge each other to deliver results and move with speed. You’ll be welcomed into a diverse, global team with an informal and collaborative culture where your voice truly matters.

Join us in securing the digital world together – where your work will make a lasting impact.

We're looking for a Product Design Lead to own the product experience of one of our most commercially important B2B2C products — a security-as-care journey that reaches users through partner channels, and needs to feel coherent, emotionally resonant, and genuinely distinctive even within the constraints those partnerships impose.

This isn't a coordination role or a process job. It's a craft-forward leadership position where you set the experiential vision, build conviction around it across design, product, and engineering, and hold the standard for what the journey actually feels like to the people who live inside it.

You'll lead a cross-disciplinary design effort — design, research, motion, and content — and work in close partnership with product management and engineering to move from shared rationale to shipped product. You'll also represent the experience vision to leadership and partner audiences: making it legible, building belief in it, and protecting it through the inevitable pressures of partner customisation and commercial reality.

This role is based in Helsinki, Finland, with a hybrid working model. We hope you are able to join us for common team gatherings at our Helsinki HQ when needed.

Our estimated salary range for this role is 6,000 – 7,500 EUR/month, based on your experience and skills.

What you'll do:

• Own the product experience vision for this product — how the security-as-care journey (Activation, Contextual sustained engagement, Trust-building, Retention) comes to life in a partner-mediated context — and ensure it stays coherent with F-Secure's broader experience strategy.
• Lead and inspire the design efforts to achieve product experience excellence, and build conviction across product, engineering, and leadership through clear, compelling articulation of the design direction.
• Instrument the product to surface where the journey is actually working — identifying where education isn't landing, where trust erodes, where engagement breaks — and use that signal to optimise before credibility suffers with users or partners.
• Reconcile partner-imposed constraints (cosmetic, functional, commercial) with the emotional and experiential integrity of the product — protecting what makes the journey work without treating partner requirements as obstacles.
• Operate AI-native by default, using AI across the full arc of the design process as a core capability, not an efficiency add-on.

What are we looking for?

• Proven experience leading product design on consumer or B2B2C products — with a portfolio that demonstrates both high craft ambition and systems-level thinking about user journeys.
• Ability to articulate and defend a design vision credibly across audiences: design teams, engineering, product management, senior leadership, and external partners.
• Strong grasp of how to instrument and evaluate experience quality — not just ship designs, but know whether they're actually working and why.
• Comfort operating in a partner-mediated product context, where brand experience is real but some constraints are non-negotiable, and finding the creative space within that.
• Full professional proficiency in English.

Bonus points for:

• Background in cybersecurity, fintech, health, or another category where trust and emotional safety are core to the product proposition.
• Experience shipping within B2B2C or white-label environments with multiple partner configurations.
• Familiarity with motion design and content design as disciplines within a broader product design function.

Our hiring process:

Our hiring process will consist of three interview rounds: introduction interview, team interview, and final interview. Our aim is to move quickly through the steps and inform each candidate in a timely manner whether they will proceed in the process.

What you will get from us?

• Welcome to the good side: the home of scam protection! Work with industry-leading experts defining the future of cybersecurity and scam protection.
• Be an AI pioneer, not a follower. Access industry-leading tools like Claude and Claude Code, with full support to integrate AI into your daily work while others are still figuring out policies. We're not asking "if" but "how" AI transforms our work, positioning you at the front…
• Flexible work that works for you: hybrid and remote options with team-agreed ways of working.
• Inclusive environment with flat, approachable leadership in our diverse global community. Thrive in our Fellowship culture where we empower, trust, challenge, and support each other in doing our best work.
• Comprehensive global benefits including Employee Share Savings Plan (ESSP), Fellow Member of the Board opportunities, and Annual Protect & Educate paid volunteer day.
• Wellbeing support through personal coaching services and one hour per week for personal recharging.
• Continuous growth via F-Secure Academy, Leadership programs, AI training, mentoring, and dedicated Learning Week.

Our benefits include extensive health care, remote working, company supported sport activities, lunch vouchers, regular massages and sauna at the Finland office premises and many more things to keep our best asset – people - happy!

A security vetting will possibly be conducted for the selected candidate in accordance to our employment process.