Paid Channel Specialist

UpCloud; Helsinki; Remote; EUR 39,000 - 50,000; Full time

Benefits offered by this job

Remote-friendly culture

Competitive compensation

Annual company events

Udemy budget for trainings

Job summary

UpCloud is seeking a creative Paid Channel Specialist to grow our customer base through paid advertising across multiple platforms. You will own campaigns, optimize for registrations, paying customers, and revenue growth, with initial focus on LinkedIn and Reddit while exploring Meta and developer communities.

The role combines execution, experimentation, and data-driven optimization. You will collaborate with marketing, product, and technical teams to understand complex services, develop

Qualifications

• Plan, launch, manage, optimize, and report on paid advertising campaigns across different platforms and channels.
• Develop and scale campaigns on LinkedIn and Reddit while exploring new channels and opportunities.

Responsibilities

• Stay up to date with advertising platform algorithms, features, trends, and new ad formats.
• Develop creative campaign concepts, communicate visual ideas to designers, and create engaging ad copy.
• Collaborate with marketing, product, and technical teams to understand complex products and communicate their value to customers.
• Continuously test and improve targeting, creatives, and campaign performance.
• Recommend channel strategies and budget allocation based on performance and growth opportunities.
• Monitor campaign KPIs, conversion performance, customer acquisition costs, and revenue impact.

Skills

Campaign management

Data-driven optimization

Creative development

Cross-functional collaboration

Performance analytics

Tools

Meta Ads

Google Ads

Google Analytics

Google Data Studio

Google Tag Manager

Conversion APIs (CAPI)

Job description

About the role

We are looking for a creative, curious, and results-driven Paid Channel Specialist to grow UpCloud's customer base through paid advertising.

Your primary focus will be on acquiring new users at scale, optimizing campaigns for registrations, paying customers, and revenue growth. You'll also run campaigns that support our B2B sales efforts.

You'll take ownership of paid advertising campaigns across multiple channels, with an initial focus on LinkedIn and Reddit, while actively exploring new channels and opportunities, such as Meta and developer communities. This is a hands-on role where you'll combine campaign execution, creative thinking, experimentation, and data-driven optimization.

What we're looking for

• Plan, launch, manage, optimize, and report on paid advertising campaigns across different platforms and channels.

• Develop and scale campaigns on LinkedIn and Reddit while exploring and testing new advertising channels, such as Meta platforms, developer communities, and other emerging opportunities.

• Stay up to date with advertising platform algorithms, features, trends, and new ad formats.

• Develop creative campaign concepts, communicate visual ideas to designers, and create engaging ad copy.

• Collaborate with marketing, product, and technical teams to understand complex products and communicate their value to customers.

• Continuously test and improve targeting, creatives, and campaign performance.

• Recommend channel strategies and budget allocation based on performance and growth opportunities.

• Monitor campaign KPIs, conversion performance, customer acquisition costs, and revenue impact.

Nice to have

• Experience with Meta Ads, Google Ads, Google Analytics and Google Data Studio

• Experience with programmatic advertising and developer-focused advertising platforms.

• Hands-on experience with Google Tag Manager (GTM) or technical knowledge of Conversion APIs (CAPI).

• Experience building AI-powered tools or automations to improve your own workflows.

• Familiarity with cloud services, IT, or developer audiences.

What success looks like

Your campaigns drive a growing volume of new user registrations that convert into paying customers. You continuously improve acquisition efficiency, increase revenue generated through paid advertising, and discover new opportunities to scale our customer acquisition.

Why join UpCloud?

UpCloud is in an exciting phase right now, on track for massive growth in the cloud market. We offer a chance to be part of something big, where you can really make a difference! With our awesome team, products, and excellent positioning in the European cloud scene, UpCloud is in the perfect spot for anyone who wants to learn, grow, and shape the future of cloud tech.

You get to join a driven, highly motivated team committed to making a difference in the market. We have a unique market opportunity in Europe with our strong local infrastructure because our biggest competitors are all US-based, which is what makes this such a captivating opportunity to learn and grow.

The pay range for this role is around 3500 - 4500 euros per month, depending on your seniority and location.

We review all applications and get back to all our candidates - that is, a human, not an AI. That is a promise.

Benefits

• Up to six weeks of annual paid vacation

• Flexible and remote-friendly culture

• Occupational healthcare

• Travel insurance

• Sports benefit

• Company events and activities

• Share Appreciation Rights program

• Udemy E-learning platform and budget for trainings; unlimited business access

• Annual company trip