Remote Paid Channel Specialist — Growth & Acquisition

UpCloud; Helsinki; Remote; EUR 39,000 - 50,000; Full time

Benefits offered by this job

Remote-friendly culture

Competitive compensation

Annual company events

Udemy budget for trainings

Job summary

UpCloud is seeking a creative Paid Channel Specialist to grow our customer base through paid advertising across multiple platforms. You will own campaigns, optimize for registrations, paying customers, and revenue growth, with initial focus on LinkedIn and Reddit while exploring Meta and developer communities.

The role combines execution, experimentation, and data-driven optimization. You will collaborate with marketing, product, and technical teams to understand complex services, develop

Qualifications

• Plan, launch, manage, optimize, and report on paid advertising campaigns across different platforms and channels.
• Develop and scale campaigns on LinkedIn and Reddit while exploring new channels and opportunities.

Responsibilities

• Stay up to date with advertising platform algorithms, features, trends, and new ad formats.
• Develop creative campaign concepts, communicate visual ideas to designers, and create engaging ad copy.
• Collaborate with marketing, product, and technical teams to understand complex products and communicate their value to customers.
• Continuously test and improve targeting, creatives, and campaign performance.
• Recommend channel strategies and budget allocation based on performance and growth opportunities.
• Monitor campaign KPIs, conversion performance, customer acquisition costs, and revenue impact.

Skills

Campaign management

Data-driven optimization

Creative development

Cross-functional collaboration

Performance analytics

Tools

Meta Ads

Google Ads

Google Analytics

Google Data Studio

Google Tag Manager

Conversion APIs (CAPI)

Job description

UpCloud is seeking a creative Paid Channel Specialist to grow our customer base through paid advertising across multiple platforms. You will own campaigns, optimize for registrations, paying customers, and revenue growth, with initial focus on LinkedIn and Reddit while exploring Meta and developer communities.

The role combines execution, experimentation, and data-driven optimization. You will collaborate with marketing, product, and technical teams to understand complex services, develop