Marketing Strategist

valve group; Helsinki; Hybrid; EUR 45,000 - 56,000; Full time

Benefits offered by this job

Hybrid work

Healthcare benefits

Lunch, sports, culture & massage

HSL travel benefit

Job summary

Valve One helps industrial and technology companies grow by building commercial engines where positioning, content, paid media, sales and data work together to drive pipeline and revenue.

As a Marketing Strategist, you design these systems with our clients, continuously improving them. You’ll integrate AI into strategy, analyze signals, and drive decisions that move the needle for B2B tech clients.

Qualifications

• Hands-on experience building growth systems that convert demand into pipeline and revenue.
• Experience managing commercial processes: long sales cycles and marketing-sales handoffs.
• Experience with AI workflows or agents used in strategy, analysis or marketing.
• Experience using HubSpot and CRM data to steer marketing and sales.
• Leading strategic work with client or company leadership.

Responsibilities

• Design growth systems for B2B tech clients, including target customers, offers, channels and the path to closed deals.
• Help clients connect marketing and sales with shared goals and buyer signals.
• Identify growth blockers and decide what to fix first.
• Turn data into decisions, set expectations and measure impact on pipeline.
• Build AI into the system: agents and workflows for analysis and reporting.
• Collaborate with client leadership as a sparring partner to align content, paid media and sales around one plan.

Skills

Growth systems

AI workflows

B2B marketing

HubSpot/CRM

Strategic leadership

Tools

CRM tools

Job description

Valve One helps industrial and technology companies grow. We build commercial engines: systems where positioning, content, paid media, sales and data work together, so that marketing turns into pipeline and revenue.

As a Marketing Strategist, you design these systems with our clients and keep improving them. AI has changed what strategy work looks like. Reporting what happened is now the easy part. The real work is understanding why it happened, what it means and what to do next. Every round of work should teach the next one.

What you'll do

• Design growth systems for B2B tech clients: target customers, positioning, offers, channels and the path from first contact to closed deal.
• Help clients connect marketing and sales: shared goals, the buyer signals that matter, and when a lead is ready for sales.
• Find where growth gets stuck and decide what to fix first.
• Turn data into decisions. Set expectations before launch, measure the impact on pipeline, and adjust as you learn.
• Build AI into the system: agents and workflows for analysis, buyer signals, lead prioritisation and reporting.
• Work with client leadership as a sparring partner, and bring content, paid media and sales together around one plan.

What we expect

You have hands‑on experience with most of the following. The two that matter most are building growth systems and building with AI.

• Building growth systems that turn B2B demand into pipeline and revenue
• Commercial processes: long sales cycles, buying committees and the handoff between marketing and sales
• AI workflows or agents you’ve built yourself and that are in real use in strategy, analysis or marketing work
• HubSpot and CRM data as tools for steering marketing and sales
• Leading strategic work with client or company leadership

Fluent Finnish and English are required, as many of our clients are Finnish.

You might not enjoy this role if

• you see strategy as a finished document rather than a system that keeps changing
• you’d rather report on what happened than decide what to do next
• you prefer to go deep in one channel rather than see the whole picture

What matters to us

• You try new things, even when it means sometimes getting it wrong
• You learn from what doesn’t work and improve every day
• You share what you learn, help the people around you do their best work, and people enjoy working with you
• We take the work seriously, but we don’t take ourselves too seriously

What we offer

• A role that is still taking shape, and grows as much into our clients’ sales as their marketing. Nobody has a finished model for it yet, and you’ll help build ours.
• A team that tries things, shares what it learns and supports each other
• Hybrid work, with an office in Vallila, Helsinki
• Occupational health care; lunch, sports, culture and massage benefits; HSL travel benefit
• Salary: €4,000–5,000/month based on experience

Apply by 15 November 2026.