Manager, Marketing and Communications (Online and SoMe)

Adven – The leading partner in the energy transition; Vantaa; On-site; EUR 60,000 - 85,000; Full time

Job summary

Adven is seeking a Manager, Marketing and Communications (Online and SoMe) to own and develop its digital presence from a global marketing perspective. You will renew the website and strengthen customer journeys across the Group’s social channels, using data and insights.

The role requires Finnish native content creation and fluent English, with 3+ years in marketing/communications. Based in Vantaa, this parental leave replacement starts December 2026, reporting to SVP Sustainability, Marketing

Qualifications

• Solid understanding of customer journeys in B2B digital marketing.
• Experience with website CMS platforms and analytics to improve performance.
• Strong content creation and social media management skills.

Responsibilities

• Lead website renewal and manage the implementation with a partner.
• Develop digital customer journeys across website and social channels.
• Drive analytics to improve digital presence and engagement.
• Lead group and local social media, content creation and employer branding.
• Localize marketing activities for the Finnish market.

Skills

Customer experience

Website management

Analytics

Social media strategy

Content creation

B2B marketing

Finnish language

English language

Education

Marketing/communications degree

Tools

WordPress

PiwikPro

GA4

Job description

Adven is a dynamic energy group, driving the energy transition by developing sustainable and competitive solutions in partnership with customers, municipalities, and suppliers. Together, our +600 employees provide households and businesses with heating based on district heating and geoenergy, and industries with steam, heating, cooling and infrastructure services that improve resource efficiency. We have a long and solid track record with more than 50 years of experience within the field. Today we operate over 350 sites in Europe with a total energy volume of 5.1 TWh. Our annual turnover is EUR 424 million, and our total balance sheet EUR 1480 million.

We are now looking for a new member to join our Sustainability & MarCom team at Adven Group.

About the role

As Manager, Marketing and Communications (Online and SoMe), you will play a key role in developing Adven’s digital presence and customer experience from a global marketing and communications perspective.

You will own the continuous development of our website and Group social media channels, using data, insights and close collaboration with technical and analytical partners to strengthen our digital customer journeys, audience engagement and brand experience.

In this role, you will:

• Drive the renewal of our website towards a planned early 2027 go-live, working closely with a new partner and Adven professionals.
• Develop digital customer journeys and experiences across Adven’s website and Group social media channels, with a focus on building awareness, engagement and growth.
• Use analytics, audience insights and external expertise to identify opportunities and continuously improve our digital presence and performance.
• Lead the Group’s social media management and content creation, supporting the business while strengthening Adven’s brand and employer brand experience.
• Localize and execute marketing activities for the Finnish market, including collaborations with sales and account management, content creation, email marketing and local social media management.

This is a parental leave replacement position, with a planned start in December 2026.

You will be part of the Adven MarCom team and report to SVP Sustainability, Marketing & Communications. The position is based in Vantaa, Finland.

What we offer

• An impactful digital role where you can shape Adven’s social media, website and digital presence and make a real difference in how our company and brand are perceived as an enabler of the energy transition.
• A broad scope and real ownership. You will have the opportunity to influence how we develop our digital channels, customer experience and content across markets.
• A chance to lead a major website renewal, working closely with a new partner and Adven professionals towards an early 2027 go-live.
• A collaborative and skilled team. You will work closely with colleagues across MarCom and the wider organization, with opportunities to share your expertise and learn from others.
• The opportunity to contribute to the future of a growing company, working alongside highly skilled professionals who are shaping energy transition.

To succeed in the role, you have:

• A solid understanding of customer experience and customer journeys in B2B digital marketing, and an interest in exploring and applying new digital marketing and communications tactics.
• Experience in website management and CMS platforms, preferably WordPress, as well as the ability to use analytics (PiwikPro, GA4) and insights to continuously improve digital performance.
• Experience in social media strategy and management, including Group and local social media channels, combined with strong content creation skills.
• Fluent English and native-level Finnish. Native-level Finnish is required for content creation and other activities targeting the Finnish market. Swedish is considered an advantage.
• At least 3 years of relevant professional experience and a degree in marketing, communications or a related field.
• Previous experience in the energy sector is considered an advantage.

We are looking for a hands‑on digital marketing and communications professional who combines strategic thinking with a structured, curious and can‑do mindset.

At Adven we find diversity and inclusion important, and we value the benefits brought to our company when aiming for equality in gender, ethnic background, and cultural diversity.