Lead, New Games Marketing — Early Stage

Supercell; Helsinki; On-site; EUR 90,000 - 140,000; Full time

Job summary

Supercell is seeking a Marketing leader embedded across a portfolio of new games, guiding GTM strategy, audience insight, and creative direction from concept to launch. You will collaborate with game leads, central marketing functions, and a growing team to drive test‑and‑learn experiments and strategic decision‑making.

You will report to the Head of Marketing Development and work with UA, insights, and creative studios across multiple studios, including travel as needed.

Qualifications

• 10+ years building GTM strategy and campaigns for games or entertainment IP - including at least one new IP launch from early concept.
• Experience in early stage games marketing and understanding how players discover new experiences.
• Passionate about helping small, creative teams succeed, with belief that great marketing starts with understanding players.
• Both strategic and creative - ability to drive strategy and execute through production.
• Work fluently across marketing functions with understanding of their contributions across stages of new games development.
• Self-starter with AI usage in daily work and willingness to experiment.
• Collaborative and humble, thriving through thinking quality and relationships.
• Passion for games and working with talented teams on future experiences.

Responsibilities

• Own marketing strategy across a portfolio of games – ensuring every game has the right foundations for healthy, long‑term growth.
• Bring sharp market, audience, and competitive insight into game positioning, creative direction, and new games planning.
• Enable effective experimentation by leading with a test and learn approach for concept to soft‑launch testing.
• Develop trust, partnership and cross‑functional collaboration with game teams and wider marketing organisation.
• Support future titles and contribute towards building the function and playbook for the teams.
• Collaborate with UA, insights, ASO and creative studios to drive hypothesis‑led briefs and strategy.
• Partner with Research and Analytics to deepen understanding of the player journey and inform strategy.

Skills

GTM strategy

New IP marketing

Team leadership

Stakeholder collaboration

AI experimentation

Job description

Supercell is seeking a Marketing leader embedded across a portfolio of new games, guiding GTM strategy, audience insight, and creative direction from concept to launch. You will collaborate with game leads, central marketing functions, and a growing team to drive test‑and‑learn experiments and strategic decision‑making.

You will report to the Head of Marketing Development and work with UA, insights, and creative studios across multiple studios, including travel as needed.