GTM Marketing Lead: Mobile Games (Relocation Support)

Supercell; Helsinki; On-site; EUR 80,000 - 120,000; Full time

Job summary

Supercell in Helsinki is seeking a seasoned Product Marketing leader to shape end-to-end GTM strategies for live updates, seasonal beats, and feature drops. You’ll partner with product leads and game designers to define positioning, hypotheses, and high-impact campaigns.

You’ll drive creative campaigns, coordinating internal art directors, video producers, and external agencies to deliver trailers and assets that resonate with Hay Day’s core audience.

Qualifications

• 5+ years in product marketing for mobile games or live-service products.
• Proven GTM execution from concept to public launch.
• Strong creative instincts with ability to critique trailers and assets.
• Experience with performance marketing channels and UA.
• Data-driven mindset with hypothesis testing and post-campaign analysis.
• Excellent cross-functional leadership and collaboration skills.

Responsibilities

• Drive end-to-end GTM strategy for live updates, seasonal beats and feature drops.
• Lead creative campaign delivery coordinating internal and external teams.
• Explore growth channels with UA, CTV, creators, podcasts, and more.
• Execute in-game and channel activations including ASO and web shop.
• Collaborate with community managers and creators to drive organic reach.
• Partner with analytics to measure performance and refine playbooks.

Skills

Product marketing

GTM execution

Creative feedback

Performance marketing

Analytics mindset

Cross-functional leadership

Collaboration

Job description

Supercell in Helsinki is seeking a seasoned Product Marketing leader to shape end-to-end GTM strategies for live updates, seasonal beats, and feature drops. You’ll partner with product leads and game designers to define positioning, hypotheses, and high-impact campaigns.

You’ll drive creative campaigns, coordinating internal art directors, video producers, and external agencies to deliver trailers and assets that resonate with Hay Day’s core audience.