Marketing Lead

Supercell Oy; Helsinki; On-site; EUR 120,000 - 180,000; Full time

Job summary

Supercell Oy is seeking a senior marketer to own the go-to-market strategy for a portfolio of games, ensuring strong foundations for long-term growth.

You will harness sharp market, audience, and competitive insights to shape game positioning and planning, leading test-and-learn experiments through early concepts to soft-launch testing. This role emphasizes collaboration across UA, insights, ASO and creative studios, with a focus on building the marketing function for future titles.

Qualifications

• 10+ years building GTM strategy and campaigns for games or entertainment IP.
• Track record in early stage games marketing.
• Passion for helping small, creative teams succeed.
• Both strategic and creative – able to drive strategy and execute through production.
• Work fluently across marketing functions.
• Self-starter approach to AI and experimentation.
• Collaborative and humble, thriving on impact through thinking and relationships.

Responsibilities

• Own marketing strategy across a portfolio of games and ensure foundations for growth.
• Provide market, audience, and competitive insights for game positioning and planning.
• Lead test-and-learn experiments from concept to soft-launch testing.
• Develop trust and cross-functional partnerships with game teams and stakeholders.
• Support future-title preparation and build the marketing function playbook.
• Partner with UA, insights, ASO, and creative studios to drive data-informed briefs.
• Collaborate with Research and Analytics to deepen understanding of player journey.

Skills

GTM strategy

Campaign management

Early-stage marketing

Cross-functional collaboration

AI experimentation

Creative direction

Strategic thinking

Job description

What You'll Be Doing

• Own marketing strategy across a portfolio of games – ensuring every game has the right foundations for healthy, long-term growth.
• Bring sharp market, audience, and competitive insight into game positioning, creative direction, and new games planning to strengthen strategic decision-making.
• Enable effective experimentation by leading with a test and learn approach, helping teams reinforce or validate creative bets from early concept exploration to structured soft-launch testing.
• Develop trust, partnership and cross-functional collaboration with game teams, new games stakeholders, and the wider marketing organisation.
• Member of the Marketing Development team at Supercell, supporting how we prepare for the future and contribute towards our upcoming titles, helping to build the function and playbook for our teams.
• Close partner across marketing teams, including UA, insights, ASO and creative studios, to drive hypothesis-led briefs and strategy to creative testing.
• Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy.

What You Have

• 10+ years building GTM strategy and campaigns for games or entertainment IP - including at least one new IP launch from early concept.
• A track record in early stage games marketing.
• Passion for helping small, creative teams succeed.
• Both strategic and creative – able to drive strategy and execute through production.
• Work fluently across marketing functions.
• A self-starter approach to AI and experimentation.
• Collaborative and humble, thriving on impact through thinking and relationships.
• Passion for games and working with talented teams.

Where You'll Be

• Helsinki or London, travel regularly.