Marketing Lead, New Games

Supercell; Helsinki; On-site; EUR 90,000 - 140,000; Full time

Job summary

Supercell is seeking a Marketing leader embedded across a portfolio of new games, guiding GTM strategy, audience insight, and creative direction from concept to launch. You will collaborate with game leads, central marketing functions, and a growing team to drive test‑and‑learn experiments and strategic decision‑making.

You will report to the Head of Marketing Development and work with UA, insights, and creative studios across multiple studios, including travel as needed.

Qualifications

• 10+ years building GTM strategy and campaigns for games or entertainment IP - including at least one new IP launch from early concept.
• Experience in early stage games marketing and understanding how players discover new experiences.
• Passionate about helping small, creative teams succeed, with belief that great marketing starts with understanding players.
• Both strategic and creative - ability to drive strategy and execute through production.
• Work fluently across marketing functions with understanding of their contributions across stages of new games development.
• Self-starter with AI usage in daily work and willingness to experiment.
• Collaborative and humble, thriving through thinking quality and relationships.
• Passion for games and working with talented teams on future experiences.

Responsibilities

• Own marketing strategy across a portfolio of games – ensuring every game has the right foundations for healthy, long‑term growth.
• Bring sharp market, audience, and competitive insight into game positioning, creative direction, and new games planning.
• Enable effective experimentation by leading with a test and learn approach for concept to soft‑launch testing.
• Develop trust, partnership and cross‑functional collaboration with game teams and wider marketing organisation.
• Support future titles and contribute towards building the function and playbook for the teams.
• Collaborate with UA, insights, ASO and creative studios to drive hypothesis‑led briefs and strategy.
• Partner with Research and Analytics to deepen understanding of the player journey and inform strategy.

Skills

GTM strategy

New IP marketing

Team leadership

Stakeholder collaboration

AI experimentation

Job description

Help our newest games find their first fans.

At Supercell, every game team operates like its own startup – small, independent, and united by the ambition to create games that players love for years. Marketing follows the same philosophy: player-first, insight-driven, creatively brave, and built on deep trust in teams.

This role sits within Marketing Development, the team that acts as connective tissue across Supercell's new and emerging games; who shape how Supercell grows early-stage games, how we use insights to guide decision-making, and how we develop world-class marketing talent and craft to launch our next projects. These might be a new mobile game looking for its first fans, an emerging title gaining momentum, or a creative experiment that might evolve into something completely new.

You'll be the marketing leader embedded across a portfolio of projects, giving every one of them strategic marketing, market and audience insight, and a dedicated partner at every stage of the road to launch. You'll report to the Head of Marketing Development and work alongside a small, growing team, whilst partnering daily with Game Leads and central functions – Performance Marketing, Creative Studio, Data & Insights, PR & Comms, Live Ops & Monetisation, and Community. As the portfolio scales, you’ll build and lead a team to meet the growth needs.

The right candidate has deep experience in new games marketing or IP development, is energised by ambiguity and early stage problem-solving, and is obsessed with understanding and serving our players. You'll need to move fluidly between strategic thinking and getting hands‑on with a brief – this isn't a hands‑off role.

What You'll Be Doing

Own marketing strategy across a portfolio of games – ensuring every game has the right foundations for healthy, long‑term growth.

Bring sharp market, audience, and competitive insight into game positioning, creative direction, and new games planning to strengthen strategic decision‑making.

Enable effective experimentation by leading with a test and learn approach, helping teams reinforce or validate creative bets from early concept exploration to structured soft‑launch testing.

Develop trust, partnership and cross‑functional collaboration with game teams, new games stakeholders, and the wider marketing organisation.

Member of the Marketing Development team at Supercell, supporting how we prepare for the future and contribute towards our upcoming titles, helping to build the function and playbook for our teams.

Close partner across marketing teams, including UA, insights, ASO and creative studios, to drive hypothesis‑led briefs and strategy to creative testing.

Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy.

What You Have

10+ years building GTM strategy and campaigns for games or entertainment IP - including at least one new IP launch from early concept.

A track record in early stage games marketing: You have a knowledge and interest in new games and the evolving ways players discover and fall in love with something new.

Passionate about helping small, creative teams succeed, with a deep belief that great marketing starts with understanding players, not just plans.

Both strategic and creative - willing to drive strategic thinking, convert into brief and execute through the production stage.

Work fluently across marketing functions with a good understanding of the various functions and how they might contribute to the different stages of new games development.

A self‑starter approach to AI. You've found ways to use it in your day‑to‑day work, you experiment, figure things out and bring the same energy to every new challenge.

Collaborative and humble, thriving in an environment where influence comes from the quality of your thinking and relationships, not role or hierarchy.

Passion for games. Games are something that you enjoy and care about, and you are excited to work with talented teams searching for future experiences.

Where You'll Be

This role is based either in Helsinki or London. The team members and key internal stakeholders are based in all of our global studios, so to be successful, you’ll be expected to travel quite regularly in this role

About Supercell

Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games that as many people as possible play for years and that are remembered forever.

So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings , and killing lots of projects.

Hey, You Might Love It Here!

Independent cells and trust are at the core of our culture . But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way.

Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here.

Benefits and Compensation

Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource.

Relocation? Yes!

No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We'll ensure the process is as smooth as possible for you and anyone joining you - whether they're family members of the human or animal kind!

Not Sure if You Should Apply?

Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process.

Wishing you all the best,
The Supercell Recruitment team

We're looking forward to hearing from you. It's always exciting to receive thoughtful applications with more than just a blurry image of a cat. Although we do love cats.