Head of Growth Marketing

Musopia; Helsingin seutukunta; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Free guitar or ukulele for team

Job summary

Musopia seeks a growth leader to scale paid user acquisition across its mobile apps, owning both strategic direction and hands-on execution, with a focus on data-driven decisions and monetisation optimisation.

You will build scalable growth systems, measurement capabilities and experimentation practices to enable sustainable growth across Musopia’s products, collaborating with Product, Data, Engineering and Creative teams to continuously improve the acquisition engine.

Qualifications

• Experience leading paid user acquisition across mobile apps.
• Proven ability to build scalable growth systems and measurement capabilities.
• Strong background in experimentation and monetisation optimization.

Responsibilities

• Own Musopia’s paid growth strategy and performance across all acquisition channels.
• Define long-term paid growth strategy, investment priorities, and capability roadmap.
• Lead and coach the Paid UA Manager and provide strategic direction.
• Develop and execute scalable post-ATT acquisition strategies.
• Drive marketing measurement, attribution and incrementality testing.
• Collaborate with BI, Product and Finance to optimise CAC and LTV.
• Identify and unlock new growth opportunities.
• Own growth measurement ecosystem and technology stack.
• Act as hands-on growth partner for product teams.
• Drive web and D2C growth initiatives.
• Analyse user behaviour and experiment results.
• Contribute to onboarding, subscriptions, and pricing experiments.
• Work with Design, Engineering and Product teams.
• Build and improve growth processes and tooling.

Skills

Paid UA

Growth strategy

Data-driven decisions

Experimentation

Measurement & attribution

Monetisation optimisation

Cross-functional collaboration

D2C growth

Tools

Growth platforms

Job description

We are looking for a growth leader whose primary responsibility is scaling and optimising Musopia’s paid user acquisition across our portfolio of mobile apps. This role combines strategic ownership of acquisition with hands-on technical growth execution, experimentation, data-driven decision making and monetisation optimisation.

We are not looking for a traditional marketing leader. We are looking for someone who can build scalable growth systems, measurement capabilities and experimentation practices that enable sustainable growth across Musopia’s products.

You will own Musopia’s performance marketing strategy across channels such as Meta, Google, Apple Search Ads, TikTok, and emerging acquisition platforms, ensuring that every marketing investment is measurable, incremental and delivers long-term customer value.

You will define Musopia’s long-term paid growth strategy, investment priorities, and growth capability roadmap, ensuring the company is well positioned to scale profitably over the coming years.

Working closely with Product, Data, Engineering and Creative teams, you will continuously improve our acquisition engine by combining technical expertise, experimentation, and commercial thinking.

Responsibilities

Paid User Acquisition

• Own Musopia’s paid growth strategy and performance across all acquisition channels.
• Define Musopia’s long-term paid growth strategy, investment priorities, and capability roadmap.
• Lead and coach our Paid UA Manager while providing strategic direction.
• Develop and execute scalable post-ATT acquisition strategies.
• Drive marketing measurement, attribution and incrementality testing.
• Work closely with BI, Product and Finance teams to optimise CAC and LTV.
• Identify and unlock new growth opportunities.
• Own growth measurement ecosystem and technology stack.

Growth, Data & Monetisation (Hands-On)

• Act as a hands‑on growth partner for product teams.
• Drive web and D2C growth initiatives.
• Analyse user behaviour and experiment results.
• Contribute to experimentation across onboarding, subscriptions, and pricing.
• Work with Design, Engineering and Product teams.
• Build and improve growth processes and tooling.

What Success Looks Like

• Profitable scaling of paid acquisition.
• Reliable measurement and attribution.
• Seamless web and mobile growth.
• Systematic testing and scaling of new opportunities.

Why Join Musopia?

You will join a talented and ambitious team building products used by music learners around the world. We work mostly in hybrid mode, value autonomy, and collaboration, and genuinely care about creating products that make a difference.

Our office is in Helsinki, and for team collaboration we expect our people to work two days per week in the office. Our team is easy‑going yet super talented and ambitious, and we are set to impact the future. Playing an instrument is not required, but you will have every opportunity to start. Every team member receives a free guitar or ukulele.

ABOUT MUSOPIA

Musopia’s team is developing a unique and truly global concept to ease the early steps of learning to play a musical instrument. Based in Vallila, Helsinki Finland, Musopia is a music software development studio with a mission to help people’s dream of playing an instrument come true.

For more information visit www.musopia.net to get to know our products.