Founding Marketer – Growth, GTM

Clera; Helsinki; On-site; EUR 38,000 - 76,000; Full time

Job summary

Jobtailor is seeking a growth marketing professional to drive a multi-channel GTM strategy, accelerating revenue and expanding the user base in a competitive market. This role focuses on building a strong brand narrative and owning paid media across Google Ads, Meta, and LinkedIn.

You will develop influencer and partner marketing programs, collaborate with product, sales, design, and customer success, and manage budgets and forecasting with attribution-driven ROI insights.

Qualifications

• 2–5 years of experience in B2C growth marketing, sales, or an adjacent field.
• Demonstrated experience building and/or leading a marketing function.
• Proficiency in digital marketing channels: Google Ads, Meta, and LinkedIn.
• Strong brand storytelling and positioning skills.
• Proven track record executing GTM strategies across multiple channels to drive revenue growth.
• Experience with influencer and partner marketing, including campaign management and negotiation.
• Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, CRM platforms, dashboards).
• Experience managing marketing budgets, forecasting, and measuring cross-channel ROI.
• Strong cross-functional collaboration skills across product, sales, design, and customer success.

Responsibilities

• Define and execute a multi-channel GTM strategy to drive revenue and user growth.
• Lead brand storytelling and positioning — crafting a compelling, differentiated narrative for the company.
• Own and optimize paid media across Google Ads, Meta, and LinkedIn.
• Build and manage influencer and partner marketing programs, including negotiation and campaign execution.
• Collaborate cross-functionally with product, sales, design, and customer success teams.
• Set marketing budgets, forecast outcomes, and measure ROI with rigorous attribution modeling.
• Develop high-impact campaigns and accompanying performance dashboards.
• Hire and mentor marketing talent as the company grows.

Skills

Growth marketing

Brand storytelling

Cross-functional collaboration

Digital marketing

ROI measurement

Budget forecasting

CRM analytics

Influencer marketing

Tools

GA4

CRM platforms

Dashboards

Job description

Responsibilities

• Define and execute a multi-channel GTM strategy to drive revenue and user growth.
• Lead brand storytelling and positioning — crafting a compelling, differentiated narrative for the company.
• Own and optimize paid media across Google Ads, Meta, and LinkedIn.
• Build and manage influencer and partner marketing programs, including negotiation and campaign execution.
• Collaborate cross-functionally with product, sales, design, and customer success teams.
• Set marketing budgets, forecast outcomes, and measure ROI with rigorous attribution modeling.
• Develop high-impact campaigns and accompanying performance dashboards.
• Hire and mentor marketing talent as the company grows.

Requirements

• 2–5 years of experience in B2C growth marketing, sales, or an adjacent field.
• Demonstrated experience building and/or leading a marketing function.
• Proficiency in digital marketing channels: Google Ads, Meta, and LinkedIn.
• Strong brand storytelling and positioning skills.
• Proven track record executing GTM strategies across multiple channels to drive revenue growth.
• Experience with influencer and partner marketing, including campaign management and negotiation.
• Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, CRM platforms, dashboards).
• Experience managing marketing budgets, forecasting, and measuring cross-channel ROI.
• Strong cross-functional collaboration skills across product, sales, design, and customer success.