GTM & Marketing Lead

Pagesmith; Espoo; Hybrid; EUR 60,000 - 100,000; Full time

Benefits offered by this job

Work from anywhere

Espoo office option

Direct work with founder

First marketing seat

Job summary

Trustdom Oy is hiring the first marketing seat to own go-to-market strategy in a fully remote setup. You will write, ship, and optimize pages, ads, and campaigns with direct access to the founder.

We’re seeking a hands-on marketer who has owned GTM for a small B2B SaaS or tool company, with clear writing and the ability to drive paid search and organic growth across international markets.

Qualifications

• Owned GTM or marketing at a small B2B SaaS or tool company.
• Clear writing; turn product facts into pages or ads without a committee.
• Comfortable with search, paid media and positioning beyond branding.

Responsibilities

• Own positioning and GTM language for the product.
• Run acquisition through paid search and organic channels.
• Write and ship pages, ads, and campaigns with no separate content team.
• Measure signups, imports, and CPA; halt non-converting work.
• Keep marketing docs and live campaigns in one story.

Skills

GTM ownership

B2B SaaS marketing

Paid search

Copywriting

Tools

Google Ads

Google Analytics

Job description

We are trying to change the default for how websites get made in the AI age: not athrowaway generated draft, and not another canvas or plugin stack. Import what exists,describe what does not, publish HTML you can edit and own.

This is the first GTM and marketing hire. You make that story understood, found, andchosen. You write, ship, and look at the numbers with the founder — not as a department,as the person who owns the function.

Location and work mode

Fully remote, worldwide. There is an office at Lars Sonckin Kaari 14, 02600 Espoo, Finland if you want towork from there. Overlap with European hours helps, it is not a hard filter.Working language is English.

What you will do

• Own positioning and the public GTM language: who we are for, and what we do not claim.
• Run acquisition that already has a lead: paid search for Webflow switchers, organic for Astro builder, import as the product story on the homepage.
• Write and ship pages, ads, and campaigns yourself. There is no separate content team.
• Measure signups, import starts, and paid cost per acquisition. Stop work that does not convert.
• Keep marketing-en, GTM docs, and live campaigns in the same story.

What we are looking for

• You have owned GTM or marketing at a small B2B, SaaS, or tool company — including the unglamorous shipping.
• Clear writing. You can turn a product fact into a page or an ad without a committee.
• Comfortable with search, paid media, and positioning. Not only brand or social.
• You will not publish ranking promises or other claims the product cannot stand behind.

What we offer

• Full-time role with Trustdom Oy.
• Work from anywhere, or from the Espoo office.
• Direct work with the founder. Short path from idea to live page or campaign.
• The first marketing seat — you set how this function works.

Compensation is discussed with serious candidates. We do not list a range here yet.