Social Media Specialist

Verkkokauppa.com Oyj; Helsinki; On-site; EUR 42,000 - 64,000; Full time

Job summary

Verkkokauppa.com Oyj is seeking a Social Media Specialist to design and implement our social media activities across TikTok, Instagram, LinkedIn, Facebook and YouTube. You will craft bold, authentic Verkkis-style content for text, images, and video, with light video production done on mobile.

You will manage daily publishing calendars, monitor discussions, engage in community management, and use paid social to amplify organic content.

Qualifications

• Strong understanding of social media platforms, analytics, and paid social campaigns.
• Excellent collaboration, communication, and presentation skills.
• Ability to produce tailored content for different target groups (image/video/text).
• Fluent light video production skills on mobile devices (CapCut, Reels/TikTok editors).
• Experience creating brand content for a company.
• Excellent Finnish language skills and fluent English.

Responsibilities

• Design, implement, and develop Verkkokauppa.com's social media activities across channels (TikTok, Instagram, LinkedIn, Facebook, YouTube).
• Produce bold, authentic Verkkis-style content in text, image, and video; light video production and publishing via mobile.
• Monitor discussions, engage in community management, and relay audience observations.
• Utilize paid social to boost organic content visibility and drive results.
• Collaborate with internal teams and external partners; coordinate with influencers and content production partners.

Skills

Social media analytics

Paid social campaigns

Collaboration & communication

Content tailoring (image/video/text)

Mobile video production

Brand content creation

Finnish language

English language

Education

University degree in a relevant field

Tools

CapCut

TikTok/Reels editors

Job description

Do you have the ability to create content that stops, engages, or makes people laugh? Do you want to leave your mark on how Finland's most popular online store looks and sounds in social media? We are looking for a bold and proactive social media expert to strengthen Verkkokauppa.com's brand and communications team. In this role, you will create diverse content for hundreds of thousands of Finns and directly influence our brand awareness.

In a nutshell: As a Social Media Specialist, your task is to design, implement, and develop Verkkis's social media activities. In practice, this means refining content ideas into publications, managing the daily publishing calendar across all our channels (TikTok, Instagram, LinkedIn, Facebook, YouTube), and ensuring Verkkis is visible in different channels in a recognizable way suitable for the target audience. In your daily work, you produce distinctive, bold, and authentic Verkkis-style content in the form of text, image, and video. Light video content production is an important part of the role: you shoot, edit, and publish primarily via mobile. Additionally, you monitor discussions, participate in community management, and relay observations about what interests customers and followers. You also utilize paid social to increase the visibility of organic content and continuously develop content by following data, metrics, and your own insights. In addition to the brand and communications team, you work closely with other internal teams and external partners, such as social media, media, and advertising agencies. You also collaborate with influencers, content production partners, and the business tools and support channels of social media platforms. We work in a flexible hybrid model and meet at our Jätkäsaari office in Helsinki 2-3 days a week.

Who are we looking for?

You might be the right person if you have already gained experience in social media and achieving measurable results over at least a few years. You actively follow social media phenomena, react quickly, and can translate the brand into content that is memorable and produces results. You have a strong desire to understand why some content works and others don't: we promise you space to experiment, learn, and succeed. You recognize the logic of different channels and can adapt ideas to the Verkkis style without the content feeling forced.

• Strong understanding of social media platforms, analytics, and paid social campaigns
• Excellent collaboration, communication, and presentation skills
• Ability to produce tailored content for different target groups (image/video/text)
• Fluent light video production skills on mobile devices and common tools (e.g., CapCut, Reels/TikTok editors)
• Experience creating brand content for a company
• Excellent Finnish language skills and fluent English
• A relevant university degree is considered an advantage

Our employer promise

At Verkkokauppa.com, you get to influence what the future of retail looks like. We passionately work to innovate the trade industry and exceed customer expectations. We care about a sustainable tomorrow by promoting responsible shopping and the circular economy. We are a pioneer in e-commerce, proudly slightly different and appropriately rebellious. We intend to continue as a market leader by rewriting the rules of retail. Would you like to create a new normal of buying and owning with us? Verkkis is your choice when you want to see your own mark and move the trade industry forward without getting lost in the crowd and the twists of bureaucracy. Verkkis is large enough that your work has an impact on a larger scale, but at the same time small enough that you are known by name.

Application deadline

Sunday, August 23, 2026

The recruitment process consists of two meetings and a case task. Applications are processed as they arrive.

At least a few years of experience in social media and achieving measurable results, Strong understanding of social media platforms, analytics, and paid social campaigns, Excellent collaboration, communication, and presentation skills, Ability to produce tailored content (image/video/text) for different target groups, Fluent light video production skills on mobile devices (e.g., CapCut, Reels/TikTok editors), Experience creating brand content for a company, Excellent Finnish language skills, Fluent English