Country Operations Director

GSM - Green SM; Helsinki; On-site; EUR 120,000 - 180,000; Full time

Job summary

Green SM, a leading EV and sustainable mobility provider, is expanding to the EU market and seeking a Country Operations Director to lead all operational activities across the country. The role oversees drivers, fleets, branches, and facilities while driving continuous improvement and scalable operating models to support growth.

The successful candidate will have 8+ years in operations with a track record of scaling, strong leadership, analytical abilities, and excellent stakeholder management

Qualifications

• 8+ years of experience in operations leadership across mobility, ride-hailing, logistics, or transport.
• Proven ability to scale operations and build efficient processes at speed.
• Strong commercial, analytical, and problem-solving skills.
• Excellent leadership and stakeholder management in a fast-paced environment.

Responsibilities

• Lead country-wide operations, ensuring scalable execution and service quality.
• Manage operations teams and drivers, workforce planning, performance, and retention.
• Oversee fleet, branches, and facilities, ensuring maintenance and readiness.
• Drive cost control, KPI performance, and continuous improvement.
• Support market expansion and readiness for new locations.
• Collaborate with Global, Regional, Commercial, Product and Tech units.

Skills

Operations strategy

People leadership

Stakeholder management

Data-driven decision making

Mobility/ride-hailing experience

Education

Bachelor's degree in Business/Engineering or related field

Job description

Green SM is a leading electric vehicle (EV) and sustainable mobility solutions provider headquartered in Vietnam. With a commitment to transforming urban transportation, we have successfully expanded into the Global Market and are now preparing to launch operations in the EU Market. Join us in driving the future of sustainable mobility.

Website: GreenSM - Electric Mobility Service, 5-Star Quality | Xanh SM

Position Overview

The Country Operations Director will be responsible for leading and overseeing all operational activities across the country, ensuring operational excellence, service quality, business growth, and operational readiness. The role will lead operations teams, drivers, fleet, branches, and facilities, while driving continuous improvement and building a scalable operating model to support the company’s growth.

Key Responsibilities

• Lead and oversee all country-wide operations, ensuring efficient and scalable execution.
• Manage operations teams and drivers, including workforce planning, allocation, performance, and retention.
• Ensure service quality and resolve operational issues, including incidents, accidents, fraud, and customer complaints.
• Oversee fleet and vehicle operations, including maintenance, repairs, safety, and operational readiness.
• Monitor operational costs, receivables, and driver debt collection.
• Drive operational efficiency, KPI performance, and continuous improvement.
• Support market expansion, POI development, and operational readiness for new locations.
• Manage branches, facilities, and operational sites across the country.
• Build and develop high-performing Operations teams.
• Partner with Global, Regional, Commercial, Product, Technology, and other functions to deliver business objective

Qualifications

• 8+ years of experience in operations, ideally in ride-hailing, taxi, mobility, logistics, delivery, or transportation.
• Proven experience managing large teams and driver/fleet operations.
• Strong experience in scaling operations and building efficient processes.
• Strong commercial, analytical, and problem-solving skills.
• Excellent leadership and stakeholder management skills.
• Comfortable working in a fast-paced, high-growth environment.

We appreciate your interest in this opportunity. Given the high volume of applications, we will only be able to contact shortlisted candidates. We value your understanding and patience in this process. Thank you for your interest and cooperation.