Brand Marketing Lead — iGaming & Growth

Entain NCE; Espoo; On-site; EUR 60,000 - 95,000; Full time

Benefits offered by this job

Annual performance bonus

Health insurance

Paid online mental health support

Wellness and team-building events

Additional paid days off

Job summary

Entain NCE (Entain North and Central Europe) is seeking a Brand Manager to drive ATL marketing, maintain brand tone of voice on the website, and monitor local market trends. You will work with digital, CRM, VIP, social, product and other teams to align campaigns with the brand and regulatory needs.

The role requires experience in brand management or marketing, strong campaign planning skills, and native Finnish with high English proficiency. Swedish knowledge is a plus.

Qualifications

• Experience in brand management or marketing.
• Experience planning and delivering marketing campaigns across multiple channels.
• Experience analyzing campaign performance and translating results into recommendations.
• Native-level fluency in Finnish and professional working proficiency in English.

Responsibilities

• Plan, budget and implement the ATL marketing plan for the brand.
• Ensure the website reflects the brand identity and tone of voice and is regularly updated with accurate content.
• Monitor local market trends, customer behavior and competitor activity and translate findings into recommendations.
• Work with cross-functional teams to align campaigns with brand identity and regulatory requirements.
• Develop campaign concepts, creative ideas and copy in line with brand strategy and channels.
• Manage the brand marketing budget and provide ongoing budget tracking and optimizations.
• Identify, evaluate and manage collaborations with influencers, partners and sponsorship properties.
• Negotiate commercial terms with agencies, influencers, partners and sponsorships.

Skills

Brand management

Marketing

Campaign planning

Multi-channel marketing

Budget management

Negotiation

Contract & partnerships

Fluent Finnish

English proficiency

Job description

Entain NCE (Entain North and Central Europe) is seeking a Brand Manager to drive ATL marketing, maintain brand tone of voice on the website, and monitor local market trends. You will work with digital, CRM, VIP, social, product and other teams to align campaigns with the brand and regulatory needs.

The role requires experience in brand management or marketing, strong campaign planning skills, and native Finnish with high English proficiency. Swedish knowledge is a plus.