B2B Marketing Manager — Automation Solutions (Global)

valmet; Tampere; On-site; EUR 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid working model

Professional development

Competitive compensation

Global exposure

Job summary

Valmet in Tampere is seeking a Marketing Manager for its Automation Solutions marketing team. You will develop commercially focused marketing that builds awareness, generates demand, supports pipeline development and helps sales succeed across global markets.

The role requires managing content, sales enablement, demand-generation campaigns, and KPI-driven optimization while collaborating with sales and business management.

Qualifications

• Five+ years in B2B digital marketing with measurable campaign outcomes.
• Experience turning technical offerings into marketable value propositions.
• Ability to plan integrated campaigns and manage cross-functional initiatives.

Responsibilities

• Turn business objectives into commercial marketing plans with clear KPIs.
• Create content and sales enablement assets for various buyer stages.
• Own demand-generation campaigns across digital channels and events.
• Measure KPI performance and optimize campaigns and channels.
• Coordinate campaigns with sales, business management, and partners.

Skills

B2B marketing

Marketing automation

Campaign planning

Content/value propositions

Marketing analytics

Stakeholder management

English communication

AI in marketing

Project management

Commercial acumen

Job description

Valmet in Tampere is seeking a Marketing Manager for its Automation Solutions marketing team. You will develop commercially focused marketing that builds awareness, generates demand, supports pipeline development and helps sales succeed across global markets.

The role requires managing content, sales enablement, demand-generation campaigns, and KPI-driven optimization while collaborating with sales and business management.