Web & Digital Marketing Manager

Auxadi; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Auxadi is seeking a Web & Digital Manager to drive digital engagement, lead generation, customer insights, and online brand visibility across markets. You will own the digital ecosystem, ensuring the website, email marketing, social channels, and digital acquisition operate to support revenue growth.

The role requires strategic thinking and hands‑on execution with strong analytics, website management, segmentation, and marketing technology skills, plus capable stakeholder management with senior

Formación

• Experience in digital marketing and website management.
• Strong analytics and customer segmentation knowledge.
• Experience with CRM systems and marketing tech.

Responsabilidades

• Own, maintain, and optimize the corporate website for performance, usability, and user experience.
• Coordinate website updates, content publishing, and technical improvements.
• Identify opportunities to improve website conversion and customer engagement.
• Ensure website content reflects brand, product, and commercial objectives.
• Monitor website health, functionality, security, and compliance requirements.
• Develop and execute digital acquisition strategies to attract qualified prospects and support growth.
• Support campaigns through digital channels and lead generation initiatives.
• Ensure leads are captured, tracked, and routed through the CRM system.
• Monitor lead quality, attribution, and conversion performance.
• Develop audience lists and segmentation to improve targeting and effectiveness.
• Analyze customer, prospect, and behavioural data to identify trends and opportunities.
• Generate actionable insights to support planning and decision-making.
• Develop and execute email marketing strategy, calendars, workflows, and automation.
• Monitor delivery, engagement, conversion, and performance metrics.
• Continuously optimize content, audiences, and campaign effectiveness.
• Develop and execute SEO strategy and manage paid search initiatives.
• Monitor keyword rankings and performance, and explore AI‑powered search environments.
• Recommend and implement technical and content improvements for search performance.
• Establish regular reporting on website traffic, engagement, leads, and campaign performance.
• Monitor KPIs and provide optimization recommendations.
• Produce dashboards and insights for leadership.
• Promote a data‑driven approach to marketing decisions.
• Design and execute social media strategy, content planning, and channel performance.
• Coordinate with stakeholders to generate relevant, timely content.
• Monitor audience engagement and expand reach and effectiveness.
• Monitor online reputation and manage third‑party digital presence across platforms.

Descripción del empleo

The Web & Digital Manager will be responsible for driving digital engagement, lead generation, customer insights, and online brand visibility across all markets and business units. This role will own the company's digital ecosystem, ensuring the website, email marketing, social media channels, and digital acquisition activities operate effectively to support revenue growth.

The successful candidate will combine strategic thinking with hands‑on execution andpossessa strong understanding of digital marketing, analytics, website management, customer segmentation, and marketing technology.They will alsohavestrong stakeholder managementskills with the ability toengage with senior managers.Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, taxcomplianceisrequired.

Key Roles and Responsibilities

Website Management & Optimization

• Own,maintain, and continuously enhance the corporate website to ensureoptimalperformance, usability, and user experience

• Coordinate website updates, content publishing,andtechnical improvements,

• Identifyopportunities to improve website conversion rates and customer engagement

• Ensure all website content reflects brand, product, and commercial objectives

• Monitor website health, functionality, security, and compliance requirements

Digital DemandGeneration

• Develop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectives

• Support Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiatives

• Ensure all website-generated leads are accurately captured, tracked, and routed through the CRM system

• Monitor lead quality, source attribution, and conversion performance

Segmentation&CustomerInsights

• Develop audience lists and campaign segmentation to improve targeting and campaign effectiveness

• Analyze customer, prospect, and behavioral data toidentifytrends and opportunities

• Generate actionable customer insights to support campaign planning and commercial decision-making

Email Marketing

• Develop and execute email marketing strategy

• Create and manage email marketing calendars, workflows,andautomation,

• Monitor delivery, engagement, conversion, and performance metrics

• Continuouslyoptimizecontent, audience segmentation, and campaign effectiveness

SEO, SEM & AI SearchOptimization

• Develop and execute SEO strategy to improve organic visibility and website traffic

• Manage SEM activities and coordinate paid search initiatives where applicable

• Monitor keyword rankings, search performance, and competitive digital activity

• Identifyopportunities to improve visibility across emerging AI-powered search environments and digital discovery platforms

• Recommend and implement technical and content improvements to support search performance

Analytics& PerformanceReporting

• Establish regular reporting on website traffic, digital engagement, lead generation, campaign effectiveness, and channel performance

• Monitor key digital marketing KPIs and provide recommendations for optimization

• Produce regular dashboards and insights forCMO

• Promote a data-driven approach to digital marketing decision-making

Social MediaStrategy&Execution

• Design, execute, andmonitorthe company's social media strategy

• Manage content planning, publishing schedules, and channel performance

• Ensure social activity supports acquisition, cross-selling,andbrand objectives

• Monitor audience engagement and identify opportunities to improve reach and effectiveness

• Coordinate with internal stakeholders to generate relevant and timely content

Online Reputation & Third-Party Digital Presence

• Monitor and maintain the company's digital presence across third-party platforms

• Manage online reviews, directory listings, business profiles, and external digital references

• Coordinate responses and corrective actions as appropriate

• Ensure consistency of company information across all digital properties