UK Marketing Manager – Demand Generation & Growth

Factorial HR; Barcelona; Presencial; EUR 106.000 - 141.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Private health insurance

Breakfast in the office

Food discounts

Language classes

Pet friendly office

Descripción de la vacante

Factorial is seeking a senior Marketing Manager to own and scale its UK go-to-market engine. You will be responsible for the UK marketing and demand generation strategy across the full funnel, aligning with pipeline, MRR, and revenue targets.

The role requires leadership across paid, CRM, inbound, outbound, ABM, events, content, partnerships, and offline activations. The ideal candidate has 5+ years of marketing experience, strong UK market knowledge in B2B SaaS, budget management, and the

Formación

• 5+ years of marketing experience with significant UK market focus.
• Proven UK demand generation ownership in B2B SaaS.
• Strong understanding of UK B2B landscape and go-to-market dynamics.
• Experience with full-funnel, multi-channel demand generation strategies.
• Budget management with external partners.

Responsabilidades

• Own UK marketing and demand gen strategy linked to pipeline and revenue.
• Lead multi-channel plan across paid, CRM, inbound, outbound, ABM, events.
• Develop campaigns around priority ICPs, industries, accounts, products, and priorities.
• Collaborate with Sales and BDR teams to generate pipeline.
• Manage UK events, webinars, and market activation strategy.
• Define KPI metrics and monitor ROI.

Conocimientos

UK market experience

B2B SaaS

Demand generation

Multi-channel marketing

Budget management

Stakeholder management

Public speaking

English fluency

Educación

Bachelor's degree in Marketing

Herramientas

HubSpot

Salesforce

Descripción del empleo

Hello! At Factorial, we're looking for a senior Marketing Manager to own and scale our UK go-to-market engine. The UK is a strategic market for Factorial, and this role will play a key part in turning it into a core, scalable growth market. You'll own the UK marketing and demand generation strategy across the full funnel, from awareness and acquisition to pipeline, conversion, and revenue growth.

This is a commercial marketing role, not a channel-specific position. You'll identify growth opportunities, define where we should invest, manage budgets, and build scalable programs that connect marketing activity directly to pipeline, MRR, and revenue.

You'll work across online and offline channels, including paid media, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and brand activations. You'll collaborate closely with Sales, BDRs, Partnerships, RevOps, Product Marketing, Growth, and other Marketing teams to build a connected UK growth engine.

We're looking for a senior, commercially minded marketer with deep UK market experience who can move comfortably between strategy and execution, make data‑driven investment decisions, and build repeatable solutions that scale.

About the team

Our Global Expansion team is responsible for building and scaling Factorial's presence across international markets. As part of the UK Marketing & Demand Generation team, you'll work closely with Sales, Partnerships, RevOps, Product Marketing, CRM, Paid, Content, Events, and other Marketing teams.

You'll have significant ownership over the UK market strategy, with the autonomy to identify opportunities, define priorities, allocate budget, test new channels, and scale the initiatives that generate the strongest commercial impact.

The ambition is not simply to generate more leads. It's to build a predictable and scalable UK growth engine.

What you'll do

• Own the UK marketing and demand generation strategy, aligned with pipeline, MRR, and revenue targets.
• Build and execute an integrated multi‑channel marketing plan across paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and offline activations.
• Develop campaigns around priority ICP segments, industries, accounts, products, and commercial priorities.
• Work closely with Sales and BDR teams to generate and accelerate qualified pipeline.
• Own the UK events, webinars, and market activation strategy, connecting activities to broader commercial campaigns.
• Develop strategic partner marketing programs with UK partners to generate demand and pipeline.
• Manage and optimize paid acquisition, lifecycle, nurture, and conversion programs.
• Own and manage the UK marketing budget, including investment decisions and external agencies/vendors.
• Define and monitor KPIs including pipeline, MRR, conversion, CAC, CPD/CPL, ROI, and revenue contribution.
• Use performance data to optimize investment, identify scalable opportunities, and stop activities that are not generating sufficient commercial impact.
• Build scalable processes, campaigns, and frameworks that can support long‑term UK growth.
• Represent Factorial externally through events, webinars, panels, partner sessions, and industry forums.
• Bring UK market insights, customer trends, and campaign learnings to the wider GTM organization.

What are we looking for?

Must-have

• 5+ years of marketing experience, with significant experience specifically in the UK market, ideally in B2B SaaS, technology, or another high‑growth environment.
• Proven experience owning marketing or demand generation for the UK market. Experience in other international markets alone is not sufficient.
• Strong understanding of the UK B2B landscape, audiences, buyer behavior, and go‑to‑market dynamics.
• Proven experience building and executing full‑funnel, multi‑channel demand generation strategies.
• Experience across several of the following: paid media, CRM/lifecycle, inbound, outbound, ABM, events, webinars, content, partnerships, and offline marketing.
• Proven experience managing marketing budgets, agencies, and external partners.
• Strong commercial mindset, with experience connecting marketing activity to pipeline, MRR, revenue, CAC, and ROI.
• Experience working closely with Sales and BDR teams to generate qualified pipeline.
• Ability to turn data and market insights into strategic decisions and scalable growth initiatives.
• Excellent stakeholder management and communication skills.
• Strong public speaking and presentation skills, with confidence representing a company externally.
• Native‑level English or equivalent professional fluency.
• Strong understanding of the B2B marketing technology stack and how systems connect across the funnel.
• Experience with HubSpot, Salesforce, or similar CRM and marketing automation platforms.
• Comfortable working with dashboards, attribution, funnel reporting, and campaign performance data.
• Experience with Google Ads, LinkedIn Ads, analytics, enrichment, intent, ABM, or similar demand generation technologies.
• Strong analytical mindset and ability to use data to make investment and prioritization decisions.

Nice to have

• Experience in B2B SaaS, HR Tech, or business software.
• Experience scaling a market into a core strategic market.
• Experience with partner ecosystems, resellers, referral partners, or indirect sales channels.
• Experience with MDFs or Marketing Development Plans.
• Previous commercial, Sales, Partnerships, or customer‑facing experience.

The profile we're looking for

We're looking for someone who can think like a business owner and operate like a senior marketer. You understand that demand generation isn't about maximizing leads. It's about creating a predictable flow of qualified pipeline and revenue. You should be able to look at the UK business and ask: Where should we invest to generate the next €1M of pipeline? Which channels and audiences can scale? Where are we losing potential revenue across the funnel? What should we stop doing, and where should we invest more? You'll be expected to connect market strategy, brand, demand generation, technology, Sales, Partnerships, and revenue. You don't need to be the deepest expert in every channel. You need to understand how the different levers work together and know how to build the right processes, technology, teams, and external support around them. Most importantly, you should be comfortable taking ownership, making decisions with imperfect information, and building scalable solutions rather than one‑off campaigns.

Growth & ownership

This role offers significant ownership over one of Factorial's strategic markets. You'll have the opportunity to help define how Factorial builds, scales, and invests in the UK market, with direct visibility into the commercial impact of your work. If you're excited by the challenge of building a scalable, measurable UK growth engine and want to have a direct impact on pipeline and revenue, we'd love to hear from you.

Perks of being part of Factorial

• Alan as private health insurance
• High‑growth, multicultural, and friendly environment
• Healthy life with Wellhub
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Food discounts with Nora
• Pet Friendly
• Much more that we'll spill during the interview process

About Factorial

At Factorial, we're building the leading AI Business Management Software for companies of all sizes. Our platform centralizes key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,500 employees across Europe, Asia, Africa, and America, we're one of Europe's fastest‑growing SaaS companies, proudly headquartered in Barcelona.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities.

Our values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Want to learn more about us? Check our Factorial website.