Tutor Brand Architect & Growth Strategist

Jobtailor; Barcelona; Presencial; EUR 90.000 - 140.000; Jornada completa

Descripción de la vacante

Preply seeks a Senior Brand Communications leader to own the tutor brand narrative and shape Preply’s position as a long-term partner for tutors’ professional growth. You will craft messaging across personas, build scalable educational programs, and partner with educators to elevate tutor experiences globally.

The role emphasizes strategic storytelling, community building, and AI-enabled content production to maintain Preply’s leadership in online education.

Formación

• 10+ years of brand communications in tech partner marketing.
• Excellent written and verbal communication with clarity and tone.
• Strategic storytelling and positioning experience.
• Experience building long-term brand initiatives.
• Ability to craft formats and ecosystems (channels/series/education).
• Deep understanding of community building and professional identity.
• Strong cross-functional collaboration.
• Track record of brand impact at scale via influence.
• Comfortable owning outcomes without direct reports.
• Familiarity with LLMs and AI content optimization.

Responsabilidades

• Own and evolve the tutor brand narrative with Supply Engagement.
• Position Preply as a long-term partner for tutors' growth.
• Clarify Preply's value proposition for tutors across personas.
• Develop scalable educational content and video programs.
• Define tutor-brand success metrics and measurement.

Conocimientos

Brand Communications

Strategic Storytelling

Community Building

Content Optimization

Cross-Functional Collaboration

Excellent Communication

Strategic Thinking

Influence

Herramientas

Generative AI

Content Channels

Video Programs

Descripción del empleo

Preply seeks a Senior Brand Communications leader to own the tutor brand narrative and shape Preply’s position as a long-term partner for tutors’ professional growth. You will craft messaging across personas, build scalable educational programs, and partner with educators to elevate tutor experiences globally.

The role emphasizes strategic storytelling, community building, and AI-enabled content production to maintain Preply’s leadership in online education.