Senior Manager, Tutor Brand

Preply; Barcelona; On-site; EUR 90,000 - 140,000; Full time

Job summary

Preply seeks a Senior Brand Communications leader to own the tutor brand narrative and shape Preply’s position as a long-term partner for tutors’ professional growth. You will craft messaging across personas, build scalable educational programs, and partner with educators to elevate tutor experiences globally.

The role emphasizes strategic storytelling, community building, and AI-enabled content production to maintain Preply’s leadership in online education.

Qualifications

• 10+ years of brand communications in tech partner marketing.
• Excellent written and verbal communication with clarity and tone.
• Strategic storytelling and positioning experience.
• Experience building long-term brand initiatives.
• Ability to craft formats and ecosystems (channels/series/education).
• Deep understanding of community building and professional identity.
• Strong cross-functional collaboration.
• Track record of brand impact at scale via influence.
• Comfortable owning outcomes without direct reports.
• Familiarity with LLMs and AI content optimization.

Responsibilities

• Own and evolve the tutor brand narrative with Supply Engagement.
• Position Preply as a long-term partner for tutors' growth.
• Clarify Preply's value proposition for tutors across personas.
• Develop scalable educational content and video programs.
• Define tutor-brand success metrics and measurement.

Skills

Brand Communications

Strategic Storytelling

Community Building

Content Optimization

Cross-Functional Collaboration

Excellent Communication

Strategic Thinking

Influence

Tools

Generative AI

Content Channels

Video Programs

Job description

• Own and evolve the brand narrative for Preply's tutor community with the Supply Engagement team


• Position Preply as a long-term partner in tutors' professional growth


• Clarify and articulate Preply's value proposition for tutors across personas and maturity stages


• Ensure consistency between tutor promises and tutor experience


• Develop long-term educational content initiatives, including content channels, expert series, learning formats, and video programs


• Build scalable content ecosystems positioning Preply as a leader in online education


• Partner with educators and internal stakeholders to create high-quality educational content


• Identify opportunities to build credibility among educators globally


• Own budgets and vendor relationships, including agencies and tutor ambassadors


• Shape communications about AI's role in teaching to build tutor confidence


• Define and own tutor-brand success metrics, including tutor trust/NPS, top-tier tutor retention, and thought-leadership reach and engagement


• Partner with Supply/Tutor Success teams on major narrative moments and strategic initiatives

Requirements

• 10+ years of experience in brand communications aimed at partner marketing in a fast-paced/tech environment


• Excellent written and verbal communication skills with a sharp eye for clarity and tone


• Strong strategic storytelling and positioning skills


• Experience building long-term brand initiatives, not just short-term campaigns


• Ability to think in formats and ecosystems such as content channels, series, and education programs


• Deep understanding of community building and professional identity


• Strong cross-functional collaboration skills


• Track record of driving brand impact at scale through influence rather than headcount


• Comfortable owning outcomes without a direct-report team


• Working understanding of LLMs and generative AI, including content optimization and scalable content production through drafting, localization, and personalization without losing quality or voice

Core Competencies

Demonstrates expertise in brand communications and strategic storytelling, with a focus on building long-term educational content initiatives and community engagement. Proficient in leveraging AI and generative technologies to enhance content production and optimize brand impact.

Highest-signal resume keywords

• Brand Communications


• Strategic Storytelling


• Community Building


• Content Optimization


• Cross-Functional Collaboration

Hard Skills

• Content Development


• Brand Positioning


• Educational Content Initiatives


• Metrics Definition


• Budget Management

Soft Skills

• Excellent Communication


• Strategic Thinking


• Collaboration


• Influence

Industry Keywords

• Online Education


• Tutor Community


• Professional Growth


• Tutor Experience


• Thought Leadership

Tools & Technologies

• Generative AI


• Content Channels


• Video Programs