Trade & Shopper Marketing AFH (Temporary) at PepsiCo

PepsiCo; Madrid; Presencial; EUR 42.000 - 54.000; Jornada completa

Descripción de la vacante

PepsiCo Iberia is seeking a Trade & Shopper Marketing professional to drive the AFH independent agenda, focusing on Perfect Store execution and channel growth. You will collaborate with Sales and marketing to prioritize activations and promotions, analyzing KPIs to optimize in-store performance.

The role requires 3+ years in trade marketing or FMCG, bilingual English/Spanish, and strong Excel/PPT skills. This is a full-time, on-site position with clear career growth opportunities.

Formación

• Bachelor's degree in Business, Marketing, Economics or related field; Master's degree is a plus.
• 3+ years experience in trade marketing, marketing or sales ideally in FMCG.
• Fluent English and Spanish. Strong Office skills (Excel & PPT).

Responsabilidades

• Execute the Perfect Store strategy across the AFH independent channel.
• Analyze execution KPIs and identify opportunities to improve in-store execution.
• Coordinate development, production and deployment of POS materials and visibility assets.
• Develop and execute channel-specific activations and consumer promotions.
• Partner with Sales to ensure flawless execution of promotions and launches.
• Support portfolio strategy alignment with brand positioning and channel needs.
• Coordinate cross-functional projects for channel initiatives, with clear scope, timelines and budgets.
• Prepare performance reports, presentations and business recommendations.
• Support segmentation frameworks for subchannels and customer types.
• Help track and manage the budget.

Conocimientos

Cross-functional collaboration

Influence without authority

Bilingual English/Spanish

Proactivity

Educación

Bachelor's degree in Business/Marketing/Economics

Master's degree (plus)

Herramientas

Microsoft Excel

PowerPoint

Descripción del empleo

Overview:

Trade & Shopper Marketing & Perfect Store

The Position:

The main purpose of the role is to drive the AFH Snacks Independent agenda (Trade/Shopper Marketing & Perfect Store) with the objective to accelerate channel growth by identifying growth platforms, defining channel executional priorities and best in class execution.

This Full time on site position offers great opportunities for career growth.

Responsibilities:

• Execute the Perfect Store strategy across the AFH independent channel in line with the commercial calendar, portfolio priorities and channel objectives.
• Analyze execution KPIs and identify opportunities to improve in-store execution.
• Coordinate the development, production and deployment of POS materials and visibility assets.
• Develop and execute channel-specific activations and consumer promotions.
• Partner closely with the Sales team to ensure flawless execution of commercial initiatives, promotions and new product launches.
• Support the development and optimization of the portfolio strategy, ensuring alignment between brand positioning, category roles and channel needs.
• Cross-functional project coordination (marketing, supply, commercialization...) for the launch of channel initiatives, ensuring clarity of scope, timelines and financials.
• Prepare performance reports, presentations and business recommendations based on market insight and execution data.
• Support the design and refinement of subchannel segmentation frameworks, ensuring tailored strategies by subchannel and customer type.
• Support the tracking and management of the budget.

Qualifications:

• Bachelor's degree in Business, Marketing, Economics or related field; Master's degree is a plus.
• 3+ years experience in trade marketing, marketing or sales ideally in FMCG.
• Proactivity, strong cross-functional collaboration skills and ability to influence without authority.
• Ability to see connection in data, anticipate potential risks/opportunities and create optimized & simplified processes.
• Solid analytical and problem-solving capabilities.
• Fluent English and Spanish
• Strong Microsoft Office Skills (Excel and ppt)

Why PepsiCo Iberia?

PepsiCo Iberia, part of the Western Europe Operating Unit, is home to a team of nearly 3,000 talented employees across our Barcelona, Madrid, Vitoria and Lisbon headquarters, and our production sites in Spain and Portugal. With iconic brands like Pepsi, 7UP, Alvalle, Lay's or Doritos, we continue to shape the food and beverage landscape as one of the region’s leading companies. At PepsiCo, you’re not just joining a business - you’re joining a culture that champions innovation, encourages bold thinking and empowers every individual to make an impact.