Trade Marketing Specialist: In-Outlet Activation and Growth

Red Bull GmbH; Madrid; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Red Bull is seeking an On Premise Marketing Specialist (Trade Marketing) to turn strategy into customer-facing activations. You will work with the Trade Marketing Manager and sales teams to plan, execute and measure activation programmes across national accounts.

The role requires hands-on execution, budget management and a strong data-driven approach to optimise impact in bars, clubs, and QSRs. 30% travel is expected to support field activations.

Competenze

• Minimum 3 years in Trade Marketing, Customer Marketing or Field Marketing.
• Experience with LSR (Limited Service Restaurants) including strategic management of large accounts.

Mansioni

• Co-develop activation plans with the sales organisation for strategic accounts.
• Own end-to-end activation execution: timing, materials, roll-out and follow-up.
• Develop and manage POS materials and activation toolkits for each programme.
• Manage agencies and suppliers for production and installation within cost and deadlines.
• Define activation KPIs and track performance across programmes and accounts.
• Contribute to the annual On Premise Marketing business plan and manage the activation budget.

Conoscenze

Trade Marketing

Customer Marketing

Field Marketing

LSR experience

On Premise channel knowledge

Strumenti

Excel

PowerPoint

Descrizione del lavoro

Red Bull is seeking an On Premise Marketing Specialist (Trade Marketing) to turn strategy into customer-facing activations. You will work with the Trade Marketing Manager and sales teams to plan, execute and measure activation programmes across national accounts.

The role requires hands-on execution, budget management and a strong data-driven approach to optimise impact in bars, clubs, and QSRs. 30% travel is expected to support field activations.