Technical Sales Representative – Spain & France

Approach People Recruitment; Madrid; On-site; EUR 42,000 - 60,000; Full time

Job summary

Approach People Recruitment is partnering with an international industrial group to recruit a Technical Sales Representative based in Barcelona, covering Spain and Southern France. The role blends business development with technical solutions and requires a hands-on sales approach.

You will travel across Spain and Southern France, build long-term customer relationships, negotiate terms, and collaborate with technical teams to tailor industrial solutions.

Qualifications

• Native Spanish with very high French for cross-market communication
• Willingness to travel regularly across Spain and Southern France
• Valid driving licence and autonomous work style

Responsibilities

• Identify, prospect, and acquire new customers across Spain and Southern France.
• Build and develop long-term relationships with existing clients.
• Understand customer requirements and present suitable industrial solutions in collaboration with internal technical teams.
• Develop and implement a commercial strategy for your assigned territory, identifying market trends and growth opportunities.
• Travel regularly throughout Spain and Southern France to meet clients, develop relationships, present solutions, and negotiate commercial agreements.
• Prepare commercial proposals, negotiate pricing and contractual terms, and follow opportunities through to closing.
• Strengthen the company’s market position and brand presence across both territories.
• Work closely with technical, operational, and customer service teams to ensure a high-quality customer experience.
• Monitor your pipeline, manage sales forecasts, and work towards agreed commercial objectives.

Skills

Technical sales

B2B sales

Business development

Industrial account management

Job description

Technical Sales Representative – Spain & France

Location: Barcelona, Spain
Territory: Spain & Southern France
Languages: Native Spanish, fluent French, intermediate English

About the Opportunity

Approach People Recruitment is partnering with an international industrial group specialising in innovative industrial solutions to recruit a Technical Sales Representative based in Barcelona.

This is an exciting opportunity for a commercially driven professional who enjoys developing new business, building long-term customer relationships, and combining technical expertise with a hands-on sales approach.

In this role, you will play a key part in expanding the company’s presence across Spain and Southern France, identifying new business opportunities, strengthening existing partnerships, and delivering tailored solutions to industrial customers.

If you are passionate about sales, enjoy working autonomously, and are looking for an opportunity to make a tangible impact within an international environment, we would love to hear from you!

Your Responsibilities

• Business Development: Identify, prospect, and acquire new customers across Spain and Southern France, driving sustainable business growth.

• Account Management: Build and develop long-term relationships with existing clients, ensuring customer satisfaction and identifying opportunities to increase revenue.

• Technical Sales: Understand customer requirements and present suitable industrial solutions in collaboration with internal technical teams.

• Territory Management: Develop and implement a commercial strategy for your assigned territory, identifying market trends, potential customers, and growth opportunities.

• Customer Visits: Travel regularly throughout Spain and Southern France to meet clients, develop relationships, present solutions, and negotiate commercial agreements.

• Sales Negotiation: Prepare commercial proposals, negotiate pricing and contractual terms, and follow opportunities through to closing.

• Market Expansion: Contribute to strengthening the company’s market position and brand presence across both territories.

• Internal Collaboration: Work closely with technical, operational, and customer service teams to ensure a high-quality customer experience.

• Sales Performance: Monitor your pipeline, manage sales forecasts, and work towards agreed commercial objectives.

Your Profile

• Proven experience in technical sales, B2B sales, business development, or industrial account management.

• A strong commercial mindset, with the ability to identify opportunities, develop customer relationships, and convert prospects into long-term clients.

• An interest in industrial products, technical solutions, or industrial environments.

• Native-level Spanish and a very high level of French are essential for communicating effectively with customers across both markets.

• Intermediate English skills to communicate with international colleagues and internal stakeholders.

• Willingness and availability to travel regularly throughout Spain and Southern France.

• Excellent communication, negotiation, and relationship-building skills.

• A proactive, autonomous, and results-oriented approach, with the ability to organise your own schedule and manage a sales territory effectively.

• A valid driving licence and flexibility to travel across the assigned territory.

What’s on Offer?

• The opportunity to join an established international industrial group with a strong focus on industrial solutions.

• A key commercial role with responsibility for developing two strategic markets: Spain and Southern France.

• A varied position combining new business development, account management, and technical customer engagement.

• The autonomy to manage and grow your own territory, with the opportunity to make a direct contribution to business performance.

• An international working environment offering exposure to different markets, customers, and industrial applications.

• The opportunity to develop your commercial and technical expertise within a multinational organisation.

Interested?

If you are a commercially minded professional who enjoys developing business, building lasting customer relationships, and working in an international industrial environment, this could be your next career move.