Strategic Product Manager, Immunology GI Brand

Sanofi Group; Barcelona; On-site; EUR 60,000 - 80,000; Full time

Job summary

Sanofi is seeking a Product Manager for Immunology Alliance (Gastroenterology) to own the multi-year brand strategy and execution in Barcelona/Madrid. You will collaborate with Medical Affairs, Market Access, Sales and Global Marketing to maximize impact and align with corporate objectives.

You will lead cross-functional teams, develop promotional materials, supervise the A&P budget, and build relationships with KOLs and patient groups to strengthen brand positioning and drive ROIs.

Qualifications

• Established experience in Product Management or Marketing roles with demonstrated track record of leading business plans and cross-functional teams.
• Experience in the gastroenterology therapeutic area.
• Prior experience as a sales representative/MSL or in market access roles.

Responsibilities

• Shape and own the multi-year brand strategy for the assigned indication(s) and ensure alignment with commercial targets.
• Influence and co-create with the Global Marketing Team to shape global brand plan strategies and tactics at the affiliate level.
• Lead the execution of the business plan in coordination with Medical Affairs, Market Access, Public Affairs, Communications and Sales.
• Develop and deliver resources (promotional materials, sales tools and support resources) for the field force with brand consistency and compliance.
• Supervise and control the A&P budget to maximize ROI and optimize marketing investments.
• Engage with external stakeholders (KOLs, Scientific Societies, Patient Associations) to build relationships and gather insights.
• Lead the marketing training plan for the indications with the Medical department for current team and new hires.
• Monitor market dynamics and competitive landscape to adapt strategies and maintain competitive advantage.

Skills

Product Management

Gastroenterology

Cross-functional leadership

Sales/MSL experience

Market access experience

Education

Bachelor's degree

Job description

Sanofi is seeking a Product Manager for Immunology Alliance (Gastroenterology) to own the multi-year brand strategy and execution in Barcelona/Madrid. You will collaborate with Medical Affairs, Market Access, Sales and Global Marketing to maximize impact and align with corporate objectives.

You will lead cross-functional teams, develop promotional materials, supervise the A&P budget, and build relationships with KOLs and patient groups to strengthen brand positioning and drive ROIs.