Senior PM, Immunology Brand Strategy (Gastroenterology)

Gameloft Barcelona; Barcelona; On-site; EUR 60,000 - 80,000; Full time

Job summary

Sanofi Specialty Care in Barcelona/Madrid is seeking a Product Manager to own the brand strategy for Gastroenterology indications within the Immunology portfolio. You will guide a cross‑functional team including Medical Affairs, Market Access, Sales, and Global Marketing to maximize brand impact and drive the business plan.

You will develop promotional materials, manage the A&P budget, and engage key external stakeholders to strengthen the brand.

Qualifications

• Established experience leading brand strategy and cross‑functional teams.
• Experience in gastroenterology therapeutic area.
• Prior experience in sales representative/MSL or market access roles.

Responsibilities

• Shape and own the multi‑year brand strategy for the assigned indication(s) with lifecycle management.
• Influence and co‑create with Global Marketing to shape global brand plans and tactics.
• Lead cross‑functional execution with Medical Affairs, Market Access, Sales, and Marketing.
• Develop and deliver promotional materials and tools for the field force; ensure brand consistency and ROI.
• Supervise and control the A&P budget to meet objectives and optimize investments.
• Engage with KOLs, societies, and patient groups to build relationships and insights.
• Lead marketing training plans for current and new team members.
• Monitor market dynamics and competitive landscape to adapt strategies.
• Ensure regulatory, legal and ethical compliance in all activities.

Skills

Brand strategy

Cross-functional leadership

Strategic planning

Budget management

Stakeholder engagement

Marketing training

Education

Bachelor's degree in Health Sciences, Pharmacy, Business Administration, Engineering, or related field

Job description

Sanofi Specialty Care in Barcelona/Madrid is seeking a Product Manager to own the brand strategy for Gastroenterology indications within the Immunology portfolio. You will guide a cross‑functional team including Medical Affairs, Market Access, Sales, and Global Marketing to maximize brand impact and drive the business plan.

You will develop promotional materials, manage the A&P budget, and engage key external stakeholders to strengthen the brand.