Strategic Key Account Lead, End-Users

Farm Frites International; Madrid; On-site; EUR 60,000 - 75,000; Full time

Job summary

Farm Frites International is seeking a driven Key Account Manager – End Users to develop, manage, and grow strategic end‑user relationships across international foodservice and hospitality markets. You will translate customer needs into volume, margin, and brand growth while acting as a trusted advisor.

Working within an international matrix, you will craft long‑term account plans, negotiate annual agreements, coordinate with Marketing, Supply Chain and Distribution partners, and travel as

Qualifications

• Bachelor’s degree or equivalent.
• Minimum 5 years of commercial experience in Foodservice, FMCG, QSR, or related industries.
• Proven experience in managing and growing strategic key accounts in a complex, international environment.
• Strong negotiation, communication, and stakeholder‑management skills.

Responsibilities

• Build, maintain, and strengthen long-term partnerships with strategic end‑user accounts.
• Develop and execute strategic account plans with clear volume, margin, profitability, and growth objectives.
• Translate customer needs, market developments, and emerging trends into actionable commercial opportunities.
• Negotiate and conclude annual agreements, pricing structures, and commercial activations.
• Deliver agreed volume, margin, and profitability targets within assigned accounts.

Skills

Negotiation

Communication

Stakeholder mgmt

Data-driven

Analytical

Education

Bachelor’s degree

Tools

CRM software

Job description

Farm Frites International is seeking a driven Key Account Manager – End Users to develop, manage, and grow strategic end‑user relationships across international foodservice and hospitality markets. You will translate customer needs into volume, margin, and brand growth while acting as a trusted advisor.

Working within an international matrix, you will craft long‑term account plans, negotiate annual agreements, coordinate with Marketing, Supply Chain and Distribution partners, and travel as