Key Account Manager

Farm Frites International; Madrid; On-site; EUR 60,000 - 75,000; Full time

Job summary

Farm Frites International is seeking a driven Key Account Manager – End Users to develop, manage, and grow strategic end‑user relationships across international foodservice and hospitality markets. You will translate customer needs into volume, margin, and brand growth while acting as a trusted advisor.

Working within an international matrix, you will craft long‑term account plans, negotiate annual agreements, coordinate with Marketing, Supply Chain and Distribution partners, and travel as

Qualifications

• Bachelor’s degree or equivalent.
• Minimum 5 years of commercial experience in Foodservice, FMCG, QSR, or related industries.
• Proven experience in managing and growing strategic key accounts in a complex, international environment.
• Strong negotiation, communication, and stakeholder‑management skills.

Responsibilities

• Build, maintain, and strengthen long-term partnerships with strategic end‑user accounts.
• Develop and execute strategic account plans with clear volume, margin, profitability, and growth objectives.
• Translate customer needs, market developments, and emerging trends into actionable commercial opportunities.
• Negotiate and conclude annual agreements, pricing structures, and commercial activations.
• Deliver agreed volume, margin, and profitability targets within assigned accounts.

Skills

Negotiation

Communication

Stakeholder mgmt

Data-driven

Analytical

Education

Bachelor’s degree

Tools

CRM software

Job description

Are you the new Key Account Manager at Farm Frites, ready to grow strategic end-user partnerships across international foodservice and hospitality markets and make an impact? Do you bring commercial leadership, a challenger mindset, and the ability to connect strategy with hands‑on execution? Then keep reading!

KEY ACCOUNT MANAGER – END USERS

Farm Frites is a major international player in the foodservice sector. We serve operators in more than 100 countries with fries, potato specialties, and appetizers. As a fast-growing, family-owned company with strong entrepreneurial roots, we aim to further strengthen and expand our leading position worldwide.

Your Role

As Key Account Manager End Users, you are responsible for developing, managing, and growing strategic relationships with key end-user customers across international foodservice and hospitality markets. Your accounts may include QSR chains, restaurant groups, catering companies, leisure & entertainment operators, and hotel groups.

You operate at a strategic level, combining long-term account planning with hands‑on commercial execution. You understand your customers’ business models, challenges, and growth ambitions, and translate these insights into sustainable volume, margin, profitability, and brand growth for Farm Frites.

You act as a trusted advisor and challenger partner to your customers, bringing fresh market perspectives and commercial opportunities that help them grow their business while strengthening the Farm Frites brand position.

You Will:

• Build, maintain, and strengthen long-term partnerships with strategic end‑user accounts.
• Develop and execute strategic account plans with clear volume, margin, profitability, and growth objectives.
• Translate customer needs, market developments, and emerging trends into actionable commercial opportunities.
• Negotiate and conclude annual agreements, pricing structures, and commercial activations.
• Deliver agreed volume, margin, and profitability targets within assigned accounts.
• Initiate and execute commercial initiatives to grow market share and strengthen brand presence.
• Identify trends and developments within international foodservice markets and translate insights into commercial actions.
• Conduct customer and competitor analyses and share relevant insights with internal stakeholders.
• Monitor account performance, product rotation, and customer satisfaction using data and reporting tools.
• Organize product presentations, tastings, and kitchen tests to support product adoption.
• Roll out activation and product launch programs in cooperation with Marketing and partners.
• Work closely with Marketing, Supply Chain, Customer Service, and distribution partners to ensure customer excellence.
• Align forecasts, promotions, and demand planning with internal teams.
• Act as the internal ambassador for your assigned key customers within Farm Frites.
• Provide structured updates on performance, opportunities, and risks to the Sales Manager.
• Maintain accurate and up-to-date account and activity information in the CRM system.

Throughout your work, you embody our Farm Frites values: Family, Forward, Flexible & Fair.

Your Team

You will be part of an international Sales organization and work closely with Marketing, Supply Chain, Customer Service, and external distribution partners to deliver integrated commercial solutions and an excellent customer experience.

You will operate in an international and complex environment, collaborating across functions and markets to deliver sustainable customer and business growth.

Education And Skills

• Bachelor’s degree or equivalent level through experience.
• Minimum 5 years of commercial experience in Foodservice, FMCG, QSR, or related industries.
• Proven experience in managing and growing strategic key accounts in a complex, international environment.
• Strong negotiation, communication, and stakeholder‑management skills.
• Commercially sharp and analytically minded.
• Proactive, self‑starting, and results‑oriented.
• Comfortable working autonomously within an international matrix organization.
• Data‑driven and comfortable working with CRM and reporting tools.
• Willingness to travel as required for the role.

You are a true Challenger Partner who combines strategic thinking with practical execution.

Strategic Challenger

• You bring new insights, ideas, and market perspectives to customers.
• You act as a trusted advisor, helping customers grow their business.
• You challenge the status quo and identify new opportunities for sustainable growth.

Relationship Builder

• You build strong, long‑term relationships at all organizational levels.
• You operate with cultural awareness and strong interpersonal sensitivity.
• You are able to connect with different stakeholders and build trust across complex organizations.
• You take full ownership of your accounts and commercial outcomes.
• You thrive in an environment with responsibility, freedom, and trust.
• You are proactive, results‑oriented, and committed to delivering on your objectives.

Data‑Driven Connector

• You balance intuition with data‑driven decision‑making.
• You use customer, market, and performance insights to guide commercial decisions.
• You effectively connect internal teams and external partners to deliver customer solutions.

Hands‑On & Practical

• You are comfortable working in customers’ kitchens and operational environments.
• You combine strategic account management with practical commercial execution.
• You naturally fit a family‑business culture: pragmatic, reliable, committed, and hands‑on.

What Do We Offer You?

Farm Frites is a key global player in the agri‑food industry, yet still a true family business. With multiple production sites and sales offices worldwide, we offer a dynamic, international, and entrepreneurial working environment.

As part of our team, you will have the opportunity to:

• Develop your strategic and commercial leadership skills.
• Work with leading international foodservice and hospitality customers.
• Contribute directly to the growth of our brand and business across international markets.
• Build long‑term strategic partnerships with key customers.
• Work in an international matrix organization with responsibility, freedom, and trust.
• Build a long‑term career within a growing international family business.