Strategic Industrial Automation Sales Engineer

Krause Automation GmbH; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Krause Automation in Barcelona seeks a Sales Engineer to drive technical sales of capital goods for industrial automation. The role reports to the Head of Sales and requires travel nationally and internationally.

You will identify market opportunities, develop go-to-market strategies, prepare technical and budgetary quotations, and build durable customer relationships while collaborating with engineering teams to tailor solutions for diverse industries.

Qualifications

• Engineering degree (Mechanical, Electrical, Industrial) preferably Automation engineering, or commercial background with solid technical product solutions experience.
• At least 5 years of experience in the technical sale of capital goods/solutions or machinery for industrial automation projects.
• Ability to understand technical specifications, industrial applications, and engineering requirements.
• High-level English (min B2-C1); Spanish professional level; additional languages are a benefit.

Responsibilities

• Identify, evaluate, and prioritize new industrial market segments and business opportunities.
• Collaborate in go-to-market strategy for product definition and market penetration.
• Conduct competitive analysis, customer needs mapping, and market sizing.
• Serve customers technically and commercially; prepare technical and budgetary quotations.
• Contribute to annual sales objectives and maintain CRM with opportunities.
• Visit customers to foster relationships and communicate product offerings and market trends.

Skills

Negotiation

Client communications

Technical sales

Strategic thinking

Education

Engineering degree

Job description

Krause Automation in Barcelona seeks a Sales Engineer to drive technical sales of capital goods for industrial automation. The role reports to the Head of Sales and requires travel nationally and internationally.

You will identify market opportunities, develop go-to-market strategies, prepare technical and budgetary quotations, and build durable customer relationships while collaborating with engineering teams to tailor solutions for diverse industries.