Sales Engineer (m/f/divers)

Krause Automation GmbH; Barcelona; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Krause Automation in Barcelona seeks a Sales Engineer to drive technical sales of capital goods for industrial automation. The role reports to the Head of Sales and requires travel nationally and internationally.

You will identify market opportunities, develop go-to-market strategies, prepare technical and budgetary quotations, and build durable customer relationships while collaborating with engineering teams to tailor solutions for diverse industries.

Qualifications

• Engineering degree (Mechanical, Electrical, Industrial) preferably Automation engineering, or commercial background with solid technical product solutions experience.
• At least 5 years of experience in the technical sale of capital goods/solutions or machinery for industrial automation projects.
• Ability to understand technical specifications, industrial applications, and engineering requirements.
• High-level English (min B2-C1); Spanish professional level; additional languages are a benefit.

Responsibilities

• Identify, evaluate, and prioritize new industrial market segments and business opportunities.
• Collaborate in go-to-market strategy for product definition and market penetration.
• Conduct competitive analysis, customer needs mapping, and market sizing.
• Serve customers technically and commercially; prepare technical and budgetary quotations.
• Contribute to annual sales objectives and maintain CRM with opportunities.
• Visit customers to foster relationships and communicate product offerings and market trends.

Skills

Negotiation

Client communications

Technical sales

Strategic thinking

Education

Engineering degree

Job description

Krause Automation is a leading engineering partner for industrial automation with more than 75 years of experience in implementing complex production systems globally. As a former thyssenkrupp automation engineering company, we combine proven industrial expertise with modern AI-based technologies. Together with the Agile Robots Group, we are designing the next generation of Physical AI for smarter, more flexible, and more efficient manufacturing systems. From initial idea to implementation, we offer customized end-to-end solutions for customers in a variety of key industries.

Krause Automation - Engineering for Industrial Innovators

1. DEPENDENCE

The position depends hierarchically to the Head of Sales

2. JOB SUMMARY

The Sales Engineer will be part of the commercial expansion in the industrial sector.
This role combines strategic market development, very strong technical sales expertise, and team leadership to build new customer relationships, introduce engineered solutions, and establish the company's commercial footprint with new technologies and capabilities besides the automotive sector in another untapped markets such as aeronautics, packaging, food industry, pharmaceutical, logistics, etc.

3. OBJECTIVES OF THE POSITION

• Identify, evaluate, and prioritize new industrial market segments and business opportunities.
• Collaborate in the go-to-market strategy for product definition and introduction and market penetration.
• Conduct competitive analysis, customer needs mapping, and market sizing.
• Serve customers technically and commercially
• Prepare technical and budgetary quotation to the customers
• Contribution to the achievement of annual sales objectives

Identify opportunities, establish strategic relationships, and generate sustainable growth for the company.

TECHNICAL MANAGEMENT

• Support the commercial rollout of solutions with engineering/technical specifications.
• Collaborate with internal departments (Engineering, purchasing, assembly) to define and adapt solutions to customer applications
• Deliver technical presentations.
• Analyze the offer requests and clarify the technical details with the customer,
• Define, document and budget the technical scope of the offer

Make technical-commercial follow-up of the offer

COMMERCIAL MANAGEMENT

• Manage and interpret customer needs
• Visit customers frequently to maintain and foster contact
• Inform customers of our products, services and market trends.
• Search for new business opportunities.

Feed and update the CRM.

OTHERS

• Participate in the definition of the annual sales plan.
• Interact with technical experts from other departments.
• Maintain and encourage contact with other offices of the group
• Identify areas for improvement in the department.

Requirements

Education:

Engineering degree (Mechanical, Electrical, Industrial, or related) preferably Automation engineering, or
commercial background with solid experience in technical product solutions. (preferably automation solutions or similar)

Commercial experience:

• At least 5 years of experience in the technical sale of capital goods / solutions or machinery for industrial automation projects.
• Valuable previous experience in project management

Technical Background:

• Ability to understand technical specifications, industrial applications, and engineering requirements.
• Understand all core processes along the entire value stream within a manufacturing company.
• Experience collaborating with engineering, development, or technical teams.

Skills and Competencies:

• Ability to communicate customer needs to different areas of the organization and convey solutions and limitations to the customer to facilitate feedback.
• Negotiation and persuasion skills to seek internal agreements and agreements with suppliers on project feasibility and with customers to generate agreements on scope, delivery, and cost.
• Ability to generate solutions for the manufacture of assembly lines that meet customer requirements.
• Strategic vision and results orientation.
• Analytical skills to identify market opportunities.
• Proactivity, autonomy, and decision-making capacity.
• Time Management and teamwork
• Open thinking and flexible

Languages:

• High-level English required for interaction with global customers, technical teams, and multinational stakeholders (minimum B2-C1).
• Spanish: Professional level fluently
• Additional languages are a benefit.

Availability:

• Willing to travel nationally and internationally as required by the business.