Strategic Director, Connected Media Growth

Publicis Groupe España; Barcelona; Remote; EUR 110,000 - 150,000; Full time

Benefits offered by this job

Flexible Benefits (Coverflex)

Growth Opportunities

Free Online Training

Partner Certifications

Work from Anywhere

Holidays package

Well-being programs

Job summary

Publicis Groupe España seeks an experienced Strategic Director, Connected Media Strategy to shape integrated media ecosystems and drive client growth. You will translate business challenges into compelling media opportunities, lead senior stakeholders, and mentor multidisciplinary teams across paid, owned and earned channels.

The role demands deep media, data, and consumer insight expertise with a track record of delivering evidence-based recommendations for top advertisers.

Qualifications

• Minimum of 10 years of experience in media strategy or related disciplines.
• Proven experience leading complex strategic projects and multidisciplinary teams.
• Deep understanding of the media ecosystem across offline and digital channels.

Responsibilities

• Strategic reframing of client briefs to uncover business challenges and opportunities.
• Design integrated paid, owned, and earned media ecosystems aligned with business goals.
• Lead definition of strategic audiences using market research and first-party data.
• Deliver insight-led recommendations based on evidence and market understanding.
• Engage senior client stakeholders as trusted advisor and lead high-impact projects.

Skills

Audience analysis

Consumer research

Market intelligence tools

Strategic storytelling

Client leadership

Stakeholder influence

Tools

Kantar

AIMC

Job description

Publicis Groupe España seeks an experienced Strategic Director, Connected Media Strategy to shape integrated media ecosystems and drive client growth. You will translate business challenges into compelling media opportunities, lead senior stakeholders, and mentor multidisciplinary teams across paid, owned and earned channels.

The role demands deep media, data, and consumer insight expertise with a track record of delivering evidence-based recommendations for top advertisers.