Retail Media Lead: Strategy & ROI

Publicis Groupe España

Madrid

On-site

EUR 35,000 - 52,000

Full time

14 days+

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Benefits offered by this job

Flexible benefits

Growth opportunities

Online training

Certifications

Remote work

Holidays package

Well-being programs

Job summary

Publicis Groupe is seeking a Retail Media Manager in Spain to lead a team delivering targeted advertising for client brands across platforms such as Amazon Ads and Amazon DSP. You will translate client goals into full media strategies, oversee budgets, and optimize campaigns for ROI, while coordinating with cross-functional teams across countries.

The role emphasizes English communication, analytics, and ongoing learning to stay ahead of retail media trends and innovations in a dynamic global

Qualifications

2-3 years of experience in retail media or digital marketing.
Strong English communication skills (C1 level) assessed during interview.
Excellent communication and interpersonal abilities.
Analytical skills with data-driven decision making.
Understanding of how data analytics influences key business KPIs.
Deep understanding of customer journey optimization across digital channels.
Strong learning ability and cross-departmental and cross-country communication skills.

Responsibilities

Lead and supervise a team of retail media specialists.
Align with clients on business goals and opportunities.
Maintain relationships with retailers to identify online retail opportunities.
Develop a comprehensive media marketing strategy for retailers (e.g., Amazon, Primor, Carrefour).
Communicate strategy to stakeholders for proper execution.
Manage budgets and track ROI across campaigns.
Stay updated on retail media innovations and trends.