Strategic Media Planner: Data-Driven Campaigns

Publicis Groupe España; Barcelona; À distance; EUR 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

Flexible Benefits

Growth Opportunities

Free Online Training access

Partner Certifications

Work from anywhere

Holiday package

Well-being programs

Résumé du poste

Publicis Groupe Spain seeks an experienced media professional to manage FMCG client media activities, ensuring efficient planning, execution, and optimization. You will work with strategy, planning, buying, digital, data, creative, and finance teams to deliver results.

The role emphasizes strong interpersonal skills, proactive learning, and a collaborative approach within an established team, with Global account exposure and English proficiency.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field.
• Experience: +4 years in a media or advertising agency.
• Technical knowledge: Strategic media planning (off & digital).
• Proficiency in tools such as Galileo, Tom Micro, Kantar, Infoadex, and Iope.
• Advanced English proficiency, as this is a Global account.
• Strong analytical and strategic thinking skills.
• Excellent organization and ability to manage multiple projects efficiently.
• Collaborative mindset and teamwork skills.
• Test-and-learn mentality.

Responsabilités

• Interpret business objectives and design comprehensive media strategies, driving full-funnel campaign performance.
• Coordinate internal teams (strategy, planning, buying, digital, data, creative, finance) to ensure accurate execution.
• Oversee the development and monitoring of media plans, aligned with KPIs, budgets, and timelines.
• Monitor and optimize live campaigns to ensure achievement of expected results.
• Deliver strategic presentations and campaign performance reports to clients.
• Identify media innovation opportunities applicable to the account.
• Stay up to date with market trends, competitive landscape, and emerging platforms.

Connaissances

Advanced English

Analytical thinking

Strategic planning

Multitasking

Teamwork

Test-and-learn

Formation

Bachelor’s degree in Marketing, Advertising, or related field

Outils

Galileo

Tom Micro

Kantar

Infoadex

Iope

Description du poste

Publicis Groupe Spain seeks an experienced media professional to manage FMCG client media activities, ensuring efficient planning, execution, and optimization. You will work with strategy, planning, buying, digital, data, creative, and finance teams to deliver results.

The role emphasizes strong interpersonal skills, proactive learning, and a collaborative approach within an established team, with Global account exposure and English proficiency.