Strategic Category Growth Lead

Essity; Barcelona; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

Essity in Barcelona is seeking a Category Manager to drive category growth across the Tissue portfolio. You will blend consumer, shopper and market insights to craft customer-focused strategies that boost market share and deliver value at the point of sale.

You will work with Sales, Marketing and Field Sales to influence decisions, optimize performance and bring innovative initiatives to life in-store. Fluency in Spanish and English is required.

Formación

• Bachelor's degree in Business Administration, Marketing, Economics, or related field.
• At least 3 years of experience in Consumer Goods, Category Management, Shopper Marketing, or Trade Marketing.
• Strong analytical capabilities with market and retailer data sources such as Nielsen and advanced Microsoft Office tools.
• Collaborative and proactive professional with strong communication and stakeholder management skills.
• Fluent in Spanish and English.

Responsabilidades

• Develop and lead Category Management initiatives to drive growth across channels and key customers.
• Design and implement shopper activation plans covering assortment, distribution, promotion, and in-store visibility.
• Create and coordinate POS materials and activations to support launches and campaigns.
• Analyze sell-in/sell-out and market data to identify opportunities and growth plans.
• Manage the assigned budget and optimize investments for ROI.
• Contribute to forecasting and annual planning with category growth projections.
• Partner with Sales, Marketing and Field Sales to deliver integrated initiatives.

Conocimientos

Analytical skills

Communication

Stakeholder management

Team collaboration

Spanish & English fluency

Educación

Bachelor's degree in Business Administration, Marketing, Economics, or related field

Herramientas

Excel

PowerPoint

Data analysis tools

Descripción del empleo

Essity in Barcelona is seeking a Category Manager to drive category growth across the Tissue portfolio. You will blend consumer, shopper and market insights to craft customer-focused strategies that boost market share and deliver value at the point of sale.

You will work with Sales, Marketing and Field Sales to influence decisions, optimize performance and bring innovative initiatives to life in-store. Fluency in Spanish and English is required.