Category Manager

Essity; Barcelona; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

Essity in Barcelona is seeking a Category Manager to drive category growth across the Tissue portfolio. You will blend consumer, shopper and market insights to craft customer-focused strategies that boost market share and deliver value at the point of sale.

You will work with Sales, Marketing and Field Sales to influence decisions, optimize performance and bring innovative initiatives to life in-store. Fluency in Spanish and English is required.

Formación

• Bachelor's degree in Business Administration, Marketing, Economics, or related field.
• At least 3 years of experience in Consumer Goods, Category Management, Shopper Marketing, or Trade Marketing.
• Strong analytical capabilities with market and retailer data sources such as Nielsen and advanced Microsoft Office tools.
• Collaborative and proactive professional with strong communication and stakeholder management skills.
• Fluent in Spanish and English.

Responsabilidades

• Develop and lead Category Management initiatives to drive growth across channels and key customers.
• Design and implement shopper activation plans covering assortment, distribution, promotion, and in-store visibility.
• Create and coordinate POS materials and activations to support launches and campaigns.
• Analyze sell-in/sell-out and market data to identify opportunities and growth plans.
• Manage the assigned budget and optimize investments for ROI.
• Contribute to forecasting and annual planning with category growth projections.
• Partner with Sales, Marketing and Field Sales to deliver integrated initiatives.

Conocimientos

Analytical skills

Communication

Stakeholder management

Team collaboration

Spanish & English fluency

Educación

Bachelor's degree in Business Administration, Marketing, Economics, or related field

Herramientas

Excel

PowerPoint

Data analysis tools

Descripción del empleo

Category Manager

Ready to shape category growth with leading brands? Join Essity and help us create meaningful impact in the Spanish retail market while growing your career in a collaborative environment.

About the Role

As a Category Manager you will play a key role in driving category growth and shopper engagement across our Tissue portfolio. By combining consumer, shopper and market insights, you will develop customer-focused strategies that strengthen our market position, accelerate growth, and deliver value for both our customers and consumers.

Working closely with Sales, Marketing and Field Sales teams, you will influence decision‑making, optimize category performance, and bring innovative initiatives to life at the point of sale.

What You Will Do

• Category Strategy: Develop and lead Category Management initiatives to drive growth across prioritized channels and key customers.
• Shopper Activation: Design and implement customer‑specific plans covering assortment, distribution, promotion, and in‑store visibility.
• Point of Sale Excellence: Create and coordinate impactful POS materials and activations to support innovations, product launches, and brand campaigns.
• Insight Generation: Analyze sell‑in, sell‑out, market and shopper data to identify opportunities and recommend actionable growth plans.
• Budget Management: Manage the assigned budget, ensuring efficient investment and maximizing return on investment.
• Business Planning: Contribute to forecasting and annual planning processes by providing category growth projections and recommendations.
• Cross‑Functional Collaboration: Partner with Sales, Marketing and Field Sales teams to deliver integrated customer and category growth initiatives.

Who You Are

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• At least 3 years of experience in Consumer Goods, preferably within Category Management, Shopper Marketing, Customer Marketing, or Trade Marketing.
• Strong analytical capabilities with experience using market and retailer data sources such as Nielsen and advanced Microsoft Office tools.
• A collaborative and proactive professional with strong communication, stakeholder management and problem‑solving skills, able to work effectively across multifunctional teams.
• Fluent in Spanish and English.

What We Can Offer You

Our purpose, Breaking Barriers to Well‑being, provides meaning to everything we do. Join us to improve well‑being for people and drive positive change for society and the environment. At Essity, you’ll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

Innovate for Good | Excel Together | Be You with Us