Spain Field Marketing Manager - SaaS & AI Solutions

Wolters Kluwer Tax and Accounting España, S.L.U.; Madrid; Presencial; EUR 55.000 - 85.000; Jornada completa

Descripción de la vacante

Wolters Kluwer Legal Software in Spain is seeking a Field Marketing Manager to translate strategy into actionable local campaigns. You will own the field marketing plan for Spain, drive demand generation, and manage events alongside cross-functional teams to support revenue growth.

You will collaborate with sales, product marketing and content marketing, localization of global campaigns, and use data-driven insights to optimize performance in a fast-paced, international environment.

Formación

• 3–6 years of field marketing experience in B2B software or SaaS.
• Proven success in demand generation, lead acquisition and pipeline creation.
• Experience planning events, webinars and industry conferences.
• Experience working closely with sales teams to drive revenue-focused programs.
• Understanding of the Spanish business landscape and B2B buyer journey.
• Familiarity with marketing automation, CRM and reporting platforms (Salesforce, Eloqua).
• Strong analytical skills with data-driven decision making.

Responsabilidades

• Develop and execute the field marketing strategy for Spain aligned with global objectives.
• Drive demand generation and pipeline growth through integrated campaigns.
• Plan and deliver marketing programs including events, webinars and partner initiatives.
• Collaborate with local sales teams to support revenue targets.
• Localize and activate global campaigns for the Spanish market.
• Track, analyze, and report on campaign performance and ROI.
• Optimize marketing investments using data-driven insights.
• Share best practices with field marketing peers across Europe.
• Provide market insights to influence regional planning and mentor juniors.

Conocimientos

Field marketing

Demand generation

Event planning

Sales alignment

Marketing automation

CRM analytics

Spain market

English fluency

Herramientas

Salesforce

Eloqua

Descripción del empleo

Wolters Kluwer Legal Software in Spain is seeking a Field Marketing Manager to translate strategy into actionable local campaigns. You will own the field marketing plan for Spain, drive demand generation, and manage events alongside cross-functional teams to support revenue growth.

You will collaborate with sales, product marketing and content marketing, localization of global campaigns, and use data-driven insights to optimize performance in a fast-paced, international environment.