Marketing Manager

Wolters Kluwer Tax and Accounting España, S.L.U.; Madrid; On-site; EUR 55,000 - 85,000; Full time

Job summary

Wolters Kluwer Legal Software in Spain is seeking a Field Marketing Manager to translate strategy into actionable local campaigns. You will own the field marketing plan for Spain, drive demand generation, and manage events alongside cross-functional teams to support revenue growth.

You will collaborate with sales, product marketing and content marketing, localization of global campaigns, and use data-driven insights to optimize performance in a fast-paced, international environment.

Qualifications

• 3–6 years of field marketing experience in B2B software or SaaS.
• Proven success in demand generation, lead acquisition and pipeline creation.
• Experience planning events, webinars and industry conferences.
• Experience working closely with sales teams to drive revenue-focused programs.
• Understanding of the Spanish business landscape and B2B buyer journey.
• Familiarity with marketing automation, CRM and reporting platforms (Salesforce, Eloqua).
• Strong analytical skills with data-driven decision making.

Responsibilities

• Develop and execute the field marketing strategy for Spain aligned with global objectives.
• Drive demand generation and pipeline growth through integrated campaigns.
• Plan and deliver marketing programs including events, webinars and partner initiatives.
• Collaborate with local sales teams to support revenue targets.
• Localize and activate global campaigns for the Spanish market.
• Track, analyze, and report on campaign performance and ROI.
• Optimize marketing investments using data-driven insights.
• Share best practices with field marketing peers across Europe.
• Provide market insights to influence regional planning and mentor juniors.

Skills

Field marketing

Demand generation

Event planning

Sales alignment

Marketing automation

CRM analytics

Spain market

English fluency

Tools

Salesforce

Eloqua

Job description

About Wolters Kluwer Legal Software

Wolters Kluwer Legal Software is part of the Legal & Regulatory division and provides trusted, AI-powered solutions that help legal professionals work more efficiently, reduce risk, and make informed decisions.

As our Field Marketing Manager for Spain, you will take ownership of regional marketing initiatives that drive demand, pipeline, and revenue growth for our Legisway and Kleos solutions. Working closely with sales, product marketing, and content marketing teams, you will ensure global strategies are successfully adapted and executed in the Spanish market.

The Role

This is a hands‑on marketing position focused on translating strategy into action. You will develop and execute local campaigns, manage events and digital programs, and use data‑driven insights to optimize performance and support business growth.

Key Responsibilities

• Develop and execute the field marketing strategy for Spain, aligned with regional and global business objectives.
• Drive demand generation and pipeline growth through integrated marketing campaigns.
• Plan and deliver marketing programs, including events, webinars, partner initiatives, and digital campaigns.
• Partner closely with local sales teams to support commercial priorities and revenue targets.
• Localize and activate global campaigns to ensure relevance for the Spanish market.
• Track, analyze, and report on campaign performance, pipeline contribution, and ROI.
• Optimize marketing investment using data‑driven insights and performance metrics.
• Collaborate with field marketing colleagues across Europe to share best practices and drive consistency.
• Act as the voice of the Spanish market, providing customer and market insights to influence regional planning.
• Support and guide junior team members on day‑to‑day marketing activities when required.

What We're Looking For

Experience & Skills

• 3-6 years of experience in field marketing, preferably within B2B software or SaaS environments.
• Proven success in demand generation, lead acquisition, and pipeline creation.
• Strong experience planning and executing events, webinars, and industry conferences.
• Experience working closely with sales teams to develop and deliver revenue-focused marketing programs.
• Understanding of the Spanish business landscape and B2B buyer journey.
• Familiarity with marketing automation, CRM, and reporting platforms, such as Salesforce and Eloqua.
• Strong analytical skills with the ability to translate data into actionable recommendations.

Personal Attributes

• Fluent in Spanish and English, both written and spoken.
• Strategic thinker with a hands‑on approach to execution.
• Strong stakeholder management and cross‑functional collaboration skills.
• Excellent communication and presentation abilities.
• Positive, proactive, and results‑oriented mindset.
• Comfortable working in a fast‑paced, international environment.

Preferred Experience

• Within LegalTech, professional services, or another regulated industry.
• Exposure to regional or multi‑country marketing programs.

Why Join Us?

This is an opportunity to play a key role in growing a market‑leading LegalTech business, working with innovative AI‑powered solutions and collaborating with talented teams across Europe. You'll have the autonomy to shape marketing success in Spain while making a measurable impact on business growth.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant.

To help maintain this integrity, we ask to remove virtual backgrounds and include in‑person interviews in our hiring process. Please note that use of AI‑generated responses or third‑party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

If making a difference matters to you, then you matter to us.

Company Culture and Benefits

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people.

Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide.

Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI‑powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI‑powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert‑validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI‑powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud‑based, AI‑powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high‑stakes environments where accuracy and trust are essential. With a nearly 190‑year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics.

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well‑being are important to us.

Our well‑being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.

Our global Together we thrive well‑being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well‑being.

We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.