Spain Field Marketing Manager — Demand & Growth (SaaS)

C T Corporation System (DE); Madrid; Presencial; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

Wolters Kluwer Legal Software in Madrid is seeking a Field Marketing Manager for Spain to translate global strategies into localized demand programs for Legisway and Kleos. You will own campaigns, events, webinars, and digital programs, collaborating with sales and product marketing to accelerate pipeline.

You will leverage data-driven insights, marketing automation, and CRM tools to optimize ROIs, measure performance, and guide regional planning.

Formación

• 3–6 years of field marketing experience in B2B software or SaaS.
• Proven success in demand generation and pipeline development.
• Experience with events, webinars, and digital campaigns.

Responsabilidades

• Develop and execute the field marketing strategy for Spain.
• Drive demand generation and pipeline growth with integrated campaigns.
• Plan and deliver events, webinars, partner initiatives, and digital campaigns.
• Collaborate with local sales to support revenue targets.
• Localize global campaigns for the Spanish market.
• Track and report campaign performance, ROI, and pipeline contribution.
• Share best practices with European field marketing teams.
• Provide customer and market insights to regional planning.
• Mentor junior team members as needed.

Conocimientos

Field marketing

Demand generation

Pipeline growth

Events planning

Sales alignment

Marketing analytics

Spanish market knowledge

Marketing automation

CRM platforms

Data-driven decisions

Herramientas

Salesforce

Eloqua

Descripción del empleo

Wolters Kluwer Legal Software in Madrid is seeking a Field Marketing Manager for Spain to translate global strategies into localized demand programs for Legisway and Kleos. You will own campaigns, events, webinars, and digital programs, collaborating with sales and product marketing to accelerate pipeline.

You will leverage data-driven insights, marketing automation, and CRM tools to optimize ROIs, measure performance, and guide regional planning.