Social Media Specialist

SAMY; Madrid; Hybrid; EUR 32,000 - 52,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Up to 3 weeks per year to work fromSAM

Birthday day off

Holidays: Dec 24 and Dec 31

Job summary

SAMY is seeking a Social Media Specialist to shape, plan, and optimize content strategies across multiple brands. You will own the content ecosystem end-to-end: from ideation and planning to performance analysis and optimization, challenging briefs and ensuring alignment with brand positioning.

You will coordinate workflows, manage creators, and ensure excellence in execution, acting as a bridge between strategy, creativity, and production, while collaborating with internal teams to deliver

Qualifications

• Hands-on experience in social media management, digital strategy, or agency account management.
• Proven ability to manage diverse brand portfolios in FMCG/CPG sectors.
• Strong ability to translate data into actionable insights and storytelling.

Responsibilities

• Manage day-to-day operations for multiple client accounts.
• Oversee content calendar, scheduling, and publication workflow across platforms.
• Extract performance metrics and translate insights into strategic recommendations.
• Lead client meetings, presentations, and foster long-term relationships.
• Monitor digital channels and perform social listening to identify trends and moments.
• Collaborate with Creative, Strategy, Paid Media, and Account Management teams.

Skills

Social media management

Digital strategy

Agency account management

FMCG/CPG experience

English communication

Tools

Metricool

Meta Business Suite

Sprinklr

Looker Studio

Job description

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page

Role Mission

As a Social Media Specialist, you will be playing a critical role in shaping, planning, and optimizing content strategies across multiple brands. Beyond execution, you will bring a strong strategic mindset, owning the content ecosystem end-to-end: from ideation and planning to performance analysis and optimization. You will proactively challenge briefs, propose improvements, and ensure that all content aligns with both brand positioning and social-first best practices.

You will also be responsible for coordinating workflows, managing creators, and ensuring excellence in execution, acting as a bridge between strategy, creativity, and production.

Key responsibilities

• Multi-task and manage the day-to-day operations for multiple client accounts simultaneously, prioritizing requests effectively in a fast-paced environment.
• Oversee content calendar management, including content volume, strategic planning, scheduling, and seamless publication workflow across all platforms.
• Extract performance metrics, conduct in-depth data analysis, and translate complex insights into actionable strategic recommendations.
• Serve as the primary point of contact for clients, leading meetings, delivering presentations, and fostering strong long-term relationships.
• Monitor digital channels and execute proactive social listening to identify emerging industry trends, audience sentiment, and viral moments (critical performance area).
• Partner closely with internal teams (Creative, Strategy, Paid Media, and Account Management) to ensure cohesive campaign execution and client satisfaction.

Skills & experience

• Hands-on experience in social media management, digital strategy, or agency account management.
• Proven track record of managing diverse brand portfolios, with strong preference given to experience within the FMCG / CPG (Fast-Moving Consumer Goods) sector.
• Strong practical expertise with industry tools such as Metricool, Meta Business Suite, Sprinklr, Looker Studio, or equivalent social management and BI tools.
• Minimum B2 level proficiency in English (both written and spoken) for professional client and team communications.
• Ability to go beyond raw data to deliver meaningful insights and storytelling through numbers

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us.
Here’s what it actually looks like to belong here:
Be Kind — because respect, trust, and honest feedback make great teams stronger.
Go Beyond — because good is never enough when excellence is the standard.
Craft Together — because the best ideas don’t happen in silos.
Enjoy the Journey — because growth lives outside the comfort zone.
Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

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